Death of Longtail KW Traffic & Money

It's not that complicated IMO...

Lots of backlinks and lots of unique & well structured content.

One of my sites jumped about 3 fold traffic wise during one of the major PR updates this year.
 


Proof of point: Middle-bottom of the infographic, with the two big Dollar signs... It says that "The long tail is much harder to monetize."

Does that sound like they are telling the truth to any of you?
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they are speaking from googles point of view - harder to monetize for google, since the cpc is way lower on long tail searches. more people on the shorthead serps with high cpc advertisments = more monies for big g.
 
The number of pages thing really is kinda would infer that if you want to go after long-tail traffic, that if you set up a small site with just a few pages...the sort of MFA site that google supposedly hates.

Doesn't that contradict the whole 'content is king' thing?

Sounds like bullshit to me, but what do I know?

Though, I can't help but think that this sounds similar to the whole idea that used to be prevalent of "don't build too many backlinks too fast - google will penalize you" thing, which we all know certainly isn't as cut & dry as the fear-mongers would have you believe.
 
Can anyone point me in the right direction concerning 'branding' in this context? Brand footprint seems like a difficult thing to measure and compare, but maybe I am misunderstanding the meaning.
 
What this really demonstrates is the fact that there is an opening out there for someone - and I don't think it is Bing, but it could be - to be a TRUE search engine.

Google has clearly been manipulating search more and more for the past few years. I get really irritated now when I search for my industry terms and G "automatically" fixes my search for me to some shit I do not want to see.
 
lukep said:
Proof of point: Middle-bottom of the infographic, with the two big Dollar signs... It says that "The long tail is much harder to monetize."

Does that sound like they are telling the truth to any of you?
Click to expand...

He means for Google.

Check the CPC on 'the best mortgage dealz in lower middlesville, downsberry state homey' v 'mortgage quotes'.

Most MFA sites are search arbitrage projects rather than selling traffic to a kw as per above.
 
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as much as I like SEOBook, it's a little depressing for me. Read it for a few hours and you'll come out convinced it's not possible to make money anymore. But, at the end of the day, it's not like you need Google to make money anyways.
 
Here is Google's fuck-up:

Pushing traffic to terms that only brands rank for actually hurts their Adsense profit since people will find the sites they are looking for in the first pace.

Secondly, long tail terms are far more commercial in intent and we all know that. You start sending people to broad sites that don't offer EXACTLY the long tail info they are looking for and they will begin seeing that their publishers will be bitching about their low converting clicks. They will see bids on adwords reduced drastically.

This really is a lose-lose game for Google. I guess they like giving money to brands.
 
Wow... looking at that infographic makes me realize how ridiculously complicated and stupid SEO is. I can't imagine basing my livelihood on trying to please the likes Google - always worrying and having to change tactics.

I'm so glad my first, SEO dependent, business venture got wiped out back in 2005 and I lost all of my income overnight. Forced me to build a much stabler business with a model that will never die: find market, uncover their core desires, create offer to fulfill said desires, get traffic to offer by advertising, make money.
 
megatabbers said:
Wow... looking at that infographic makes me realize how ridiculously complicated and stupid SEO is. I can't imagine basing my livelihood on trying to please the likes Google - always worrying and having to change tactics.

I'm so glad my first, SEO dependent, business venture got wiped out back in 2005 and I lost all of my income overnight. Forced me to build a much stabler business with a model that will never die: find market, uncover their core desires, create offer to fulfill said desires, get traffic to offer by advertising, make money.
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That infograph is a fluff piece that conveyed pretty much nothing of any value whatsoever.

Just because you don't know how to do SEO doesn't mean it isn't a viable business strategy.
 
1yerrot said:
I have just now began attempting to build "brands" on purpose, I actually have one good one that I built just out of pure interest in the subject...
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^^^

Ok, this is interesting. Any thoughts on what Google is using to determine what's a "brand" and what isn't? I suppose "non EMD domain name" with links that match the domain. Maybe backlinks from press releases. Putting the name into Google Product Search feeds as the "brand" (this)?
 
rish3 said:
^^^

Ok, this is interesting. Any thoughts on what Google is using to determine what's a "brand" and what isn't? I suppose "non EMD domain name" with links that match the domain. Maybe backlinks from press releases. Putting the name into Google Product Search feeds as the "brand" (this)?
Click to expand...

I'm thinking they would see a site that has a lot of "domain.com" navigational searches as a brand. People who search for your site by name.
 
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