With enough work, planning, and research you can do media buys with google content network, placements, and direct buys with sites in your niche.
You guys need to think outside the box and stop following buzz words. The big boys are doing media buys on networks but it's a big risk big rewards game.
No joke, if I saw snoop I would run as fast as I could till I passed out. She is a convicted criminal and then got a part on the show to add a sense of realism. I watched this interview about how she beat this shit out of this dude who tried to sell her a bootleg copy of the wire not knowing she was on it. Bitch gets real
Like everything else in this business, media buys can work if you have the right product, ad copy and target audience. It takes a lot of work to figure out what those are.
1. you gotta know what the hell you're doing. (CTR on banners, Good offer, CTR from blog to offer, etc.)
2. you gotta have a good account manager at the media buy network, god knows they help whoever they want to help
My personal experience has said that Tribal Fusion and Value Click have the Best inventory!
being in the media house myself, I don't think so. Bigger amount of media buy will fill up our pocket for sure.. but result wise.. definitely the fastest, but never long lasting..