Recent content by Hatchet

  1. Hatchet

    Media Buying 6 Million Impression Discrepency...

    Who is correct, in the following situation... An advertiser pays for 21 million banner impressions on one of the largest websites online. This advertiser is using an approved 3rd party ad server. Inside this ad server, the advertiser sets to show the ad ONCE per 7 days (frequency cap). The...