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    Week One Failed - Week Two Plan of Attack

    Week one with Adwords PPC failed. My main problem was I'm paying an average of $2 per click on a product that only pays $26 per sale. A sales ratio of 1:13 to break even is pretty unrealistic. What do you guys do when you have 100 targeted keywords, but 90% of your keywords charge a lot more...
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    Sales Ratios

    I've been advertising adult websites for the past 10 years, sales ratios under 1:750 are usually considered pretty good (with large amounts of diverse traffic sources / minimal search engine). But now that i want to try advertising a few mainstream products and playing with PPC, I'm guessing...
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    Adwords Question

    How does Adwords determine keyword pricing? For example, a few of the keywords i want to buy have no competition when you search for them in google - so you'd think the pricing would be fairly cheap - but instead they charge an arm and a leg. So instead of lowering keyword prices and...