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I have noticed on the Copeac application form they ask for a company name. It is a mandatory field, and I do not have a registered business name. Is it really needed to apply?

I was thinking about making some poll landing pages integrating an email or zip submit. I pander to a highly polarized demographic that would submit an answer with their email address out of principal, so lead generation would be pretty easy. Any advice? As for the demographic I work with, I...

Though I am in no way new to making money online, dealing with affiliate networks is somewhat new to me. It seems that all of the applications would like me to have my own site, but starting off I would just like to do direct to offer advertising since I am not really pushing for the big bucks...