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Me and My partner have developed a dating application on facebook. He is a coder and Iam a marketer. Iam into FB for past couple of months. I would like to know about the best ways to go about this venture. Can you guys give me some ideas on how to promote the application and how to monetize it?

Iam a programmer basically and have been venturing into IM from last couple of weeks. I find it very interesting to launch your own creations and let people use it and give feedback and then you improve your code to make the product better. Although I have not done this for my products but I...