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Has anyone ever tested if conversions/CTR increased on landing pages with a SSL certificate versus one without? I'm not talking about a landing page where you have to enter billing information, but rather a traditional landing page that tries to get the end user to click the call to action...

I'm getting ready to run my first "real" campaign and was wondering if someone could show me how to utilize the EPC and conversion % data that's available for campaigns. I know what they are, but how exactly can I use this information to my advantage when deciding what to bid, how much I need...

I'm getting ready to start my first campaign, but I've been going back and forth on which way to set up my landing page. As an example, let's say we're promoting Hydroderm's Acne Healing System. One way of setting up our landing page would be to create a domain such as...