3 Quick AdWords Questions

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84inc

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Okay. I have 3 quick questions about adwords i'm going to be as quick as I can while staying to the point. Thanks so much!

1. With keyword matching when you can do it as broad exact or phrase I am a little confused. 1st, when I/you enter in the keywords and we do put it in brackets for exact match is that what the user has to search for on google with the brackects?, i.e. [keyword]

2. are the estimates for position and cpc and all that, those can change drastically once you actually start getting impressions and clicks so it can start ranking you? Like is it like the music charts where you start off at the bottom then work your way to the top (or vice versa however you wanna phrase it whatever gets you the best posistion) based on ad performance and your bids and everything will come down?

3. I'm also learning linking directly to an affil page is not a no no rule wise but you get better treatment from google if you have unique content and domain? Even its just a different domain with an iframe or something simple like that?

Any help at all is appreciated as you can tell i'm a total newb at least with really working the adwords system...

Thanks :rasta:
 


1.
[keword1 keyword2] = exact match
search for your exact keywords only
ex. keyword keywords

"keword1 keyword2" = phrase match
keywords in the exact order in the search
ex. blah keword1 keyword2 blah

keword1 keyword2 = broad match
any search that contains your all of your keywords in any order
ex. keword1 keyword2 or keword2 keyword1 or blah blah keword1 keyword2 blah blah

update: [keyword], "keyword" & keyword are what you enter in adwords and not what the person searches for. It just describes what and how you are looking for your keywords in user searches.

2. depends on how skilled you are at optimizing / tweaking your adwords campaigns and if it isnt already fully optimized. in your case i would say yes. with the google slap in place a lot of people are paying higher starting cpc prices. adword rankings for certain terms can improve if your ads perform better.

3. pre-sell pages are the way to go and having a more complete sites helps you to decrease your cpc costs depending on the QS(quality score) of your site. i would personally stay away from iframes and just go with dynamic or static pages.

Good Luck. I hope that these answer your questions. I am new here and still a noob myself. trying to get into the am/ppc-cpa thing myself. ;-)

84inc said:
Okay. I have 3 quick questions about adwords i'm going to be as quick as I can while staying to the point. Thanks so much!

1. With keyword matching when you can do it as broad exact or phrase I am a little confused. 1st, when I/you enter in the keywords and we do put it in brackets for exact match is that what the user has to search for on google with the brackects?, i.e. [keyword]

2. are the estimates for position and cpc and all that, those can change drastically once you actually start getting impressions and clicks so it can start ranking you? Like is it like the music charts where you start off at the bottom then work your way to the top (or vice versa however you wanna phrase it whatever gets you the best posistion) based on ad performance and your bids and everything will come down?

3. I'm also learning linking directly to an affil page is not a no no rule wise but you get better treatment from google if you have unique content and domain? Even its just a different domain with an iframe or something simple like that?

Any help at all is appreciated as you can tell i'm a total newb at least with really working the adwords system...

Thanks :rasta:
Click to expand...
 
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still kinda confused heading over the adwords learning center now. thanks so much guys/gals i dunno lol cuz you did clear a lot of it up for me :)
 
lol good luck. ya overall when you are trying to learn a lot of stuff things can get confusing. with a little time you will get the hang of it.
 
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