This is basically a tried and true example of how speed of implementation is what separates the mediocre business' from the great ones.
Speed of implementation was the most repetitive trait found by high growth companies and entrepreneurs. I forgot where I read this, I believe it was Inc. mag. If you actually look at industries where this can apply, like ours or IT, it is very true. Microsoft and all the leading software companies put out beta versions of their software so they're the first to market, and while their patents are pending, they have a whole team of testers who can just report any bugs back to them.