95% fail rate benefits who?

Chianti

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Apr 24, 2010
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I've seen it written several times that 5% of Internet Marketers are earning 95% of the money, and 95% of newcomers give-up during the first year. Daunting figures for anyone starting out, and they are at the back of my mind whilst I'm reading/researching IM.

I know that these rates are inflated by people entering the field who should never have tried it in the first place, but I'm curious to know in what ways the industry is benefited or hindered by this?

Is it a good thing for experienced affiliates that so many noobs are fucking it up and not doing it properly? Is it an advantage for the sellers and networks to have so many inexperienced people failing to sell their products?

Cheers.
 


Internet Marketing is like any other industry. However there is one key difference; speed, things happen lightning fast on the net, with a "bricks and mortar" business the pace at which suppliers and clients revolve is much much slower so the evolution is much slower.

This gives people who aren't cut out for it a little bit more breathing room to get more credit and time to react stretching themselves a little bit further.

As for who it benefits? Easy to answer. Everyone. It benefits those at the "top" because all the new competition isn't a long term threat. It benefits the newbies because they discover very quickly that they're not cut out for the job and they leave.

A high turnover forces everyone to innovate and gives more value to the industry ==> more money for everyone.
 
I've seen it written several times that 5% of Internet Marketers are earning 95% of the money, and 95% of newcomers give-up during the first year. Daunting figures for anyone starting out, and they are at the back of my mind whilst I'm reading/researching IM.

I know that these rates are inflated by people entering the field who should never have tried it in the first place, but I'm curious to know in what ways the industry is benefited or hindered by this?

Is it a good thing for experienced affiliates that so many noobs are fucking it up and not doing it properly? Is it an advantage for the sellers and networks to have so many inexperienced people failing to sell their products?

Cheers.

good for the people who make products and ebooks
 
Thanks for the replies.

OK, so maybe can I focus the question a bit more at this point:

What are the main ways that the AM industry rapes noobs and takes advantage of their noobishness?

Eg.
1) selling them ebooks and courses full of mis-information and false promises
2) networks shaving/scrubbing/skimming more than the experienced AMs
3) networks using their data to run internal campaigns without them realising

Could this list get up to ten?
 
I don't think the "industry" takes advantage of noobs at all. It's lack of experience, and the dreams of fast money that kill most noobs. In theory, so much of online marketing seems simple enough, and people flock to it thinking that they can just slap together some landers, a PPC campaign, and make money. Not going to happen. Sure, some get lucky, but I'll bet that any veteran direct marketer online has a boatload of trial and error experience under his belt.

I've been selling stuff online for about 10 years now, only about 3 or 4 years ago did I make the switch to marketing for others (affiliate marketing, direct marketing, whatever you want to call it) and had some spectacular failures in the process. At one point I was $12,000 in the hole. That sucks. Another point was close to $100,000 in revenue in one day. That rocks. My point being, you have to have a very thick skin to make it in online direct marketing. Be able to put up with shit from friends and family about "not having a real job", losing money, chasing bad campaigns, etc.

If you think you can make it, you will eventually. It's not about "the man" keeping you down. It's all about YOU. I think 95% of people hit a wall and give up. The 5% that can go over, under or around that wall will survive.

Can YOU do it? I don't know. Only you know the answer to that.
 
Thanks for the reply.

> Can YOU do it? I don't know. Only you know the answer to that.

That's what I'm trying to assess. If it solely rests on myself working hard and thinking smart, and willing to lose a couple of thousand in initial investment, then that's fair enough. But if it also depends on the ability to avoid being shafted left right and centre by affiliates, networks and Ad providers, then that's a whole different story. Especially if you don't know the ways you can be fucked-over until they happen to you.

After wading through a ton of lies and deceit in the last few weeks, my trust of this industry is understandably very low. In fact, if it wasn't for the wicked forum, I don't think I'd still be considering investing time, effort and money into affiliate marketing at all.
 
"If it solely rests on myself working hard and thinking smart, and willing to lose..."

and

"avoid being shafted left right and centre by affiliates, networks and Ad providers... don't know the ways you can be fucked-over until they happen to you"


Those two bits mean exactly the same thing.
That's something for you to think about.

Not giving up when you are getting fucked by others is what being smart and working hard all about.

Or do you think working hard means digging a ditch or pushing a barrel somewhere in a vacuum, protected from all the others who want to eat your lunch?
 
Who cares about the 95% giving up during the first year. It sounds lame but really if you want it bad enough and are willing to stay up 24/7 learning and testing for yourself then you can only fail so much before you start winning
 
Man up. Seriously. Either man up and get in the game, or get the fuck out. This is my virtual bitch slap to you. You are sounding pretty wishy washy and with that attitude, you WILL get chewed up and spit out. End of story.

So, either make it your mission to succeed...OR...find a 9 to 5 that you think you can do.

The next thread I want to see out of you is: "This is how I made affiliate marketing my bitch". If you feel the need to type up another "Well, I don't really know...I might not be good enough...blah blah blah" post / thread, then you seriously need to find another occupation.

If this post offends you, then you need thicker skin. This business will chew you the fuck up. E.O.C.
 
> This is my virtual bitch slap to you

It's an honour.

> Well, I don't really know... I might not be good enough

It's not really that. I'm just trying to ascertain how cut-throat IM is, and in what ways. I don't want to enter into it too naively. If some fucker is going to call in a favour with my affiliate manager, asking him to sabotage my campaign because I'm intruding on his revenue somehow, then I don't want to feel surprised when it happens. And I'm wondering about all the other ways I could be fucked-over which aren't immediately apparent.

Imagine a guy who just wants to sell ice-cream, buys himself a van, starts doing a route, and suddenly find himself in the middle of the Ice-Cream Wars on the wrong end of a machete. That's the kind of ignorance I'm trying to avoid. But it's hard as fuck to get any proper information about what's really going on behind the scenes.

> This business will chew you the fuck up

Right, so I'm here with my computer, my keywords, my product, my paid traffic, my landers, and my affiliate manager. Except for the SERP and the keyword bids, it all seems quite isolated from other Affiliate Marketers. I've just started getting 200% ROI after my first four failed campaigns and just about to ramp it up.

Do 95% of people really give up because they can't get to this stage? Or are they simply fucked-over by someone more experienced at this point? Can you explain, hypothetically, what kinds of bad shit could happen to a noob in that situation? They generally aren't left alone to earn their monies, are they?

> The next thread I want to see out of you is:
> "This is how I made affiliate marketing my bitch".

lmao. OK, will do.
 
Washingtons Wizardry

This industry is just like all others. There is no silver bullet for success. It takes hard work, dedication, determination. If your looking to get rich quick you'll find it just about as fast as offline businesses. But here the world is at your finger tips. I would get behind an experienced marketer and follow him or her. Skypeme: physical2006
 
IM is no different than any other industry, except that it requires less of a financial investment and you can create a profitable business much faster. Traditional businesses require 100k or more investment, and take 3-5 years just to START earning a profit. Statistics show that 90% of new businesses don't make it past their 3rd year. With IM, you can start a business for $1k or less, and you can be in profit in just a few short months. AND, you can be earning a FT income within 6-12 months.

As far as taking advantage... I think there are 2 big problems:

1. Most IM training products leave out at least one essential ingredient for turning that strategy into a profitable concern.

2. Most newbies are so overwhelmed by the different ways to make money and amount of training available that they lose focus.

The best thing to do is...

=> Pick the way you want to make money online, and then make that your SOLE focus.
 
Thanks for both your replies.

I might hit you up on skype during the summer Manuel, when I will have some serious time on my hands to start something properly. Thanks.

> Statistics show that 90% of new businesses don't make it past their 3rd year

I'd seen stats that 60% of brick n mortar fail at year 4, but that the third that do make it tend to stay in business after that, hence the original question.

Cheers.
 
Initially, internet marketing isn't for anyone; everyone has to be willing to develop new habits in order to make it work for them.