I didn't mean to come off too harsh. Here's the deal, as I see it.
Ethics means different things to different people. What's ethical to one may not be to another. It boils down to choice. If you can comfortably do something and still sleep at night, in your own mind, it's ethical. If the thing you're doing is unethical to someone else, that's their problem.
If the thing you're doing is unethical to the society you live in, others will take you to task for it... as in ostracizing you, putting you in jail or chopping your head off. Or, anything in between. Depends on the situation.
When it comes to marketing on the innernets, there's a whole slew of things a lot of people and companies do that could go either way. Gaming the SEs is one. Look, the SEs are just other businesses and they exist to earn money, just like we do. Is gaming them taking cash out of their pockets? Usually not.
Gaming consumers, on the other hand, by lying, cheating or stealing IS taking money out of someones pocket and I'm not advocating that. Giving someone what they expect and are willing to pay for, no matter how you accomplish it, is the bottom line. If a few SEs get gamed in the process... oh well.
If I have to game a SE to get top rankings for my desired search term to get consumers eyes on my offer and they decide to buy in, no one really gets hurt. As long as, in the end, the consumer gets what they want and are voluntarilly willing to pay for it, it's all good.
Same goes for the social networks and every other place we can go to get in front of our markets. It's about getting in front of the eyes that's at issue here. Once we have eyeballs looking at us, then we have to behave in a way that makes the owners of those eyes want to trust us.
I have 2 "commandments" I live by... 10 is WAY too many.
1. Give a little, take a little.
2. Keep yourself clean.
It'd take me all day to expound on the meanings of those 2 commandments but, if you'll think about each of them for a while, I think you'll come up with your own meanings.
Now, it's time for me to get back to things I may or may not tell my mother about.
