About Scrubbing...

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turbolapp

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Aug 10, 2007
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Total n00b questions: What is it exactly with regards to PPC? What do I need to be watching for when testing an offer? How can I avoid it?
 


For email submits, it means scrubbing an email address against their master list. If they already have that email, you don't get paid. It's basically making sure there are no duplicates and in some cases nothing from the merchants blacklist, (though few admit it). It has other forms as well, but that's the basic idea.

It's almost impossible to avoid, since you don't have access to the list they're scrubbing against. It's not very hard to tell if they're getting really aggressive with it because your leads will be down for no apparent reason.
 
Thanks beejeebers, that make sense.

I was testing a campaign last night before running, it by clicking on the banners and text links on the landing page. All the impressions got logged but only one click was recorded. Why is that? Is that a tracking problem on their end or does it have something do with clicking from the same IP address? ( I don't know why that would be, as it didn't affect any other campaign that way)

PS. I know this has nothing to do with scrubbing, as that has to do with conversions and not clicking, however I figured I'd ask it in this thread instead of starting a whole new n00b question thread.
 
Most likely its because you got cookied the first time and the second time when it went to set the cookie it checked the old cookie and found that you already clicked. If you delete your cookies and click again another click will probably be recorded.
 
For email submits, it means scrubbing an email address against their master list. If they already have that email, you don't get paid. It's basically making sure there are no duplicates and in some cases nothing from the merchants blacklist, (though few admit it). It has other forms as well, but that's the basic idea.

It's almost impossible to avoid, since you don't have access to the list they're scrubbing against. It's not very hard to tell if they're getting really aggressive with it because your leads will be down for no apparent reason.

I for one think this is shitty!

That's bullshit! By no means is that fair to the affiliates.

So for example, if there's a campaign that's run by a ton of people and they're all somewhat successful, wouldn't that sooner or later negate the number of people you're marketing towards and end up being damn near impossible to generate a lead.

I wonder if the advertisers or affiliate networks do some kind of cross checking between campaigns so that if one email address is a lead in one campaign they don't allow for that email to be submitted to any related offers. I would bet so.

This disgusts me.
 
Yes it is crap but it's one reason offers get pulled and then come back under a different guise. From the merchants point of view, duplicates are useless to them. They've already got it so why pay for it again. From the affiliates point of view, a lead is a lead unless they state otherwise. But if any merchant ever said "We scrub against a master list and if it's original only, we'll pay you" they'd have nobody pushing their offers.
 
I will take cookies... Send them to me... :food-smiley-010:


Turbolapp - What is the amount of time you are waiting before you evaluate your results? I guess this question is also for anyone. I am too trying to understand my conversions and such with campaigns I do. But should I wait a day, 3 days, a week or more before I try and tweek them? I don't want to keep changing them if I don't need to.
 
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