About the method of niche marketing, a question.

[ScottDaMan]

So you've spent a lot of time finding your niche and making money from it. Here's my question:

When you are looking for a market to sell in, do you:
1) Find a product to sell then look for related niche markets you could sell that product to?

or

2) Do you brainstorm and think of niche market that has little traffic, do your research, then find a product that would sell for that niche?

In short, do you find the customer for a product or do you find the product for the customer? Heh.

Thanks.

 

[barman]

I think its far easier to find a product for the customer.

Also, if there's no customer, who cares how cool your product is.

 

[Aequitas]

I like to identify a product first, then go and do my preliminary research, it doesn't take long to figure out how competitive a market is and how much you stand to loose if you don't get the results you were looking for. Keep within your own budget, basically if you cannot find any decent keywords under a buck and you only have $100 to spend your better off looking for another product to promote.

 

[NoelKuhl]

I do number 1.

The only time I'd go with #2 is if a niche community presented itself. Otherwise it feels like too much to think about.

 

[cwncool]

Yeah, number 1 seems like the way to go. If you find a good product (that hopefully doesn't have a ton of competition), then it's just about finding your target group.

 

[Andrew]

For me its a matter of doing both at the same time: i.e. This product/offers looks like it will convert (straightforward landing page, no traffic leaks) and this niche has lots of traffic that is not too expensive.

You can have cheap traffic, but if no offers will work that sucks. Just the same, you can have a kick ass offer, but if you can't get the traffic there cheap enough, or more likely, in enough volume to make decent money, then not much is going to happen.

The great news is that new niches are constantly evolving and growing. Just the same, offers and advertisers are coming and going. This makes for a lot of opportunities for those who work hard.