Actual or Ad URL & Keyword Destination URL - Whats The Difference? Which One To Use?

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OpenMind

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Apr 24, 2010
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Actual or Ad URL & Keyword Destination URL - Whats The Difference? Which One To Use?

Hello Everyone

I'm sorry to ask a question before offering any reasonable value to the forum first but its urgent and I couldn't find help else where that's why I decided to ask here.


I am building my second test campaign in Google Adwords and just realized that there is two URLs in an add group.

I am using tracking202 to generate an ad URL for my ads but don't know what to put in my keyword URL and I am going crazy about it because I don't know which URL is going to be used when a person clicks on it?


I have more question about this particular scenario but for now I will settle for this :).
 


I havent used adwords yet, but in yahoo there are two url sections as well. There is the actual url which is where you would want to put the link from tracking 202 and there is a display url which is what people will see. Im not sure if this is what your asking. Hope it helps.
 
Thanks so much man, I've been waiting for a response the sense I posted my question and have been hitting the refresh every once in a while..

Anyway Adwords has three URLs, it has the 2 URLs like Yahoo as you mentioned and it also has another URL which is called the Keyword Destination URL.. Which I have no idea what its about. So thank for trying to help :)
 
Use the URL generated by Tracking202 as the destination URL.

Suppose your link goes to Netflix.com (the ULTIMATE destination page). Use Netflix.com as your DISPLAY URL.
 
OpenMind said:
Hello Everyone

I'm sorry to ask a question before offering any reasonable value to the forum first but its urgent and I couldn't find help else where that's why I decided to ask here.


I am building my second test campaign in Google Adwords and just realized that there is two URLs in an add group.

I am using tracking202 to generate an ad URL for my ads but don't know what to put in my keyword URL and I am going crazy about it because I don't know which URL is going to be used when a person clicks on it?


I have more question about this particular scenario but for now I will settle for this :).
Click to expand...


You don't need to have anything at the keyword level. Just use your T202 link for the ad destination. Although I've personally never used the keyword destination at the keyword level, I've heard you can achieve a better QS with it for some reason. I don't know the validity of that, but that's what I've heard.

The person will be directed according to what your destination URL is per ad. Doing it that way will allow you to accurately each individual ad performance you've got going on in your campaign.
 
AllBizNiz said:
You don't need to have anything at the keyword level. Just use your T202 link for the ad destination.
Click to expand...

Wow that's great than, that just cuts my workload almost in half.. So how do know what keyword the person searched for to see my add and click on it..

I have included {keyword} after my T202 link for my ad destination URL, will that be able to do the job..
 
The answer to all of this is that you should
put the URL's in both the add and in the
keyword URL destination.

The cool thing however is that if you put a
destination URL for your keyword than the
add URL is not going to be used.

Keyword URL is going to be used for the
tracking.
 
nwmnwm said:
Use the URL generated by Tracking202 as the destination URL.

Suppose your link goes to Netflix.com (the ULTIMATE destination page). Use Netflix.com as your DISPLAY URL.
Click to expand...
I'm just doing my first campaign as well, and I'm using long tail keywords. My ad is the ONLY one where the display URL is not where the user is taken to. my display URL is where people are directed to through my lander. Everyone else is advertising directly to their site..

Will this make it harder for me to get conversions?
 
I think you should put the address of your
landing page on your display URL because
you will get a higher quality score if your
landing page is optimized for the keyword.

If pre-selling the product on your landing
page. Than depending on how good your
pre-sell page is, it should increase your
conversions.
 
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