Ad Not Getting FB Impressions.

jetto

STRICTLY BUSINESS
Feb 20, 2010
703
5
0
New ad, CPC bidding, bidding above the top of the suggested range, demo > 1M, daily budget $10. Getting very few impressions. What are some possible reasons?
 


Does it simply divide the daily budget into 24 hours and serve evenly? In any case, I increased the daily budget to $240 and it's still giving me next to nothing in impressions.
 
The only thing I can think of is my vertical is somehow hated on by Facebook and is being throttled. Or ads leading to advertiser's domain have been hated on by users via X and "dont show me ads from that advertiser" or whatever.. which again results in impression throttling.
 
I've had this problem a lot. My guess is that the ad is in a very competitive target demo and in order to break your ad in there it has to get a high CTR. In other words, FB is giving your ad very little impressions until it proves itself to have a high CTR and therefore it would be more profitable to FB and then it will start to display your ads more often.

I've had ads that get a tiny amount of impressions and then once it gets a click or two BAM it fills most or all of the budget. So I'm guessing that is what is going on, just a guess though.
 
Jetto, not sure if srs?

If you're hoping to make any money at any time you're going to at least be willing to drop $50 a day on your budget. Increase your budget and increase your bid. If this is a dating ad which I'm guessing it is, that demo is probably so saturated that your ad is at the very bottom of the list.

Come back when you're actually willing to spend money and not waste everyone's time.