Ad Revenue for Major Fitness Website...PLEASE HELP!!!

MuscleProdigy

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Jun 28, 2011
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I own and operate MuscleProdigy.com. We are becoming one of the fastest growing health and fitness websites in the world just behind Muscle and Fitness. We currently get between 6,000 and 7,000 unique visitors per day with a growth rate of about 20 to 25% each month since our inception in both page views and unique visitors. We are interested in forming a relationship with a company who is willing to work for us on a percentage basis on all ad revenue collected. We have over 3,000 pages of content that are available for distribution for ads as well as dozens of articles created every day that we can custom tailor to any product. We are not interested in affiliate programs but are looking to pay someone based on ad revenue generated (i.e.- promoting p90X in an article for $400 and paying an ad network $200 for generating that lead). Do these ad networks exist and how can I go about doing this? Any help would be much appreciated.
 


1) Call/email other fitness websites and ask how many visitors they get and how much they charge for advertising. This will let you know the average rate advertisers are paying across a wide range of sites and while you're on their site, see who's currently advertising on there and make a note of it.

2) Based on their traffic and advertising rates, adjust your ad prices accordingly to what you believe to be fair to both the market and yourself.

3) Start calling up the companies from step 1 and any other companies you think would be interested and ask to speak to the marketing director or whoever is responsible for taking calls and leaving notes in the marketing/advertising department. Let them know about your site, your traffic, and your rates and see if they're interested.

Repeat as needed.