Advertising on Adwords

[nogenius]

Hello,

On Adwords currently, I have campaigns for arbitrage (advertising solely on the content network) and an affiliate marketing offer (advertises on the search network only).

My question is this - if my quality score and CTR decreases on my arbitrage campaigns, will that affect the quality score on the affiliate marketing campaign?

Thanks.

 

[aeiouy]

Quality score is based on keyword.

This will be impacted by the ads running with it, as well as the adgroup it is running in, potentially.

Another campaign with different keywords should have no impact.

 

[arz]

Yes, one campaign can affect another campaign. But it's a relatively small factor in the big picture.

http://www.ewhisper.net/blog/what-determines-the-account-quality-score’-for-adwords/