Advice for Premium Chocolate Company
- Thread starter charles_chocola
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I think that an affiliate could make some good money promoting premium chocolates.
However, it would also depend on the percentage. 10% per sale is a bit too low for me, but that also depends on the size of the order as well. I look at it and see a box of truffles for $14, for example. If I'm only going to make $1.40 from that, how much is it going to cost me to get that $1.40?
You may want to consider setting up products that are a bit more affiliate friendly, such as boxed sets or packages, and offer a set rate of, say, $12 commission for $50 sale or something like that. If your quality is good, you know that these people are going to be coming back, and you know that it's going to be a direct type in, not an affiliate sale.
However, it would also depend on the percentage. 10% per sale is a bit too low for me, but that also depends on the size of the order as well. I look at it and see a box of truffles for $14, for example. If I'm only going to make $1.40 from that, how much is it going to cost me to get that $1.40?
You may want to consider setting up products that are a bit more affiliate friendly, such as boxed sets or packages, and offer a set rate of, say, $12 commission for $50 sale or something like that. If your quality is good, you know that these people are going to be coming back, and you know that it's going to be a direct type in, not an affiliate sale.
Your website looks like a reseller site. That is the first impression that I get, and your visitors will judge your site in the first three seconds they land on it. Your index page has random images of candy that look like stock photos, they are very pretty but it seems like any candy site could be using those same images. I would use a picture of the store or a charles chocolates worker (sporting your logo) making candy on the front page.
The colors are great
Not affiliate advice, but advice all the same. Good luck!
The colors are great
Not affiliate advice, but advice all the same. Good luck!
You also might want to consider getting some email flyers out there. Help get the name recognized and promote some traffic. "20% off entire order with this promo code" or even "free shipping 1 time only" something along those lines. There are tons of mailers on here and I am sure people would help you out.
See the forum in my signature (ChefClub)? I'm always looking for a company's to partner with to give away prizes for recipe contests. If you want to give away chocolate to winners and I'd hook you up with advertising... let me know.
wow!
I just read a story about your company. There was a case study about you and your competitor Lake Champlain Chocolates using pay per click.
The story says you screwed the pooch on Google Adwords, but LCC has been making a bundle.
Here's a link to the story if you haven't seen it: PAY-PER-CLICK PROBLEMS: Emeryville gourmet chocolate company has a rough go of it
That article is the key to anyone who ends up promoting these guys on PPC.
Now, I just did a super-quick analysis of the difference between your site and LCC's website, and here's what I see:
1. Subscription: You say "sign up for newsletter" (I say "why?") LCC says "sign up to win free chocolate" (I say "hell yeah")
2. The copy on LCC's website looks like it will outpull yours every day of the week.
Why the analysis?
Because in 20 seconds, I found out that there's a company that's doing better than you in online sales. Any other affiliate worth a shit's going to do the same research.
Who do you think they're going to want to promote?
Bingo. Your Competitor.
So, the very first thing I would do Mr. Intern (after a quick browse through your job title on the site) is take a big fat look at Lake Champlain before you go spend a ton of money on setting up for CPA.
Make some adjustments. Then find a good network with comparable advertisers, and open the flood gates to send LCC to a watery grave.
Then, come back and tell us if ol' Chuck Siegel gives your ass a raise ;-)
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