I haven't used Adwords since 2007 and as far as I can recall, ad approval was almost instant.
But I've jumped back into it and started up my first campaign in four years. It's a health-related niche which undoubtedly adds to the long approval queue, but two of my twenty ads were finally approved after a week, and the rest are still pending.
Question:
Does approval queue duration drop as your campaign gains Google trust? I started off with a decent amount of split tests set up and will only add more ads as I expand split variation. But I can't imagine doing so if approval takes over a week for each new ad/revision.
But I've jumped back into it and started up my first campaign in four years. It's a health-related niche which undoubtedly adds to the long approval queue, but two of my twenty ads were finally approved after a week, and the rest are still pending.
Question:
Does approval queue duration drop as your campaign gains Google trust? I started off with a decent amount of split tests set up and will only add more ads as I expand split variation. But I can't imagine doing so if approval takes over a week for each new ad/revision.