Adwords question that makes you say "Huh?"

[boatboy]

I have a Campaign for a local plumber....

2 weeks running...

.. google says my keyword "plumbers" & [plumbers] aren't being shown because of low quality score... on a website where it says the word throughout....

note:

-I started this campaign with over 700 keywords (most paused now) & large ad groups.... I have really consolidated my adgroups & paused any all keywords who haven't got impressions in 14 days.
-geo-targeted campaign

 

[AllBizNiz]

Can we see the URL? Sounds like you're missing something in the title or h1 or something.

 

[high risk]

mouseover the status thing on the keyword, where it explains the quality score reasons.. see what it says and post here

 

[Cupid Stunt]

Chances are it's because your CTR for that keyword is too low, targeting a super broad keyword like that with no negatives will often result in a low CTR, and thus within a few days Google will drop your QS (as they could get more clicks and thus more revenue from other ads).

Look at your campaign history so far, and if your CTR is 1% or below (and av position of 3 or less) that's probably why.

Alternatively - your LP might just suck, add a privacy policy, contact us, meta keywords, relevant title, and keep keyword density at around 3% (you can check this at keyworddensity.com). If your QS is already at like 3 or 4.10 now you're screwed for that kw unless your increase your CPC for a while to increase CTR history, or change to a new domain.

Cheers