So, lots of offers, primarily in dating, are age restricted.
The only places I can think of that allow precise age targeting are myspace, facebook, pof, certain sites on content network that have age data on users, although on content network it's very difficult to set in an exact age, so often even if you click 'prefer age specific' in the targeting options, you get younger and older.
Sort of halfway between this and random traffic are buys and self-serve platform banner/text display on sites that primarily have older people in their userbase, and this is known either via common sense (an oldies music site, for example), media kits, or quantcast data.
Other than this, I suppose it would be worth testing just launching these offers on various other traffic sources that have all ages, and seeing what your data is and if it's profitable... but how this would work out, if you get so much young traffic, might not be profitable. Of course you should check with your AM first that invalid age leads will be scrubbed prior to a lead validating so that you don't end up getting confused stats wise and go through chargebacks and bad quality accusations and such.
Also I suppose one could put up a lander that has the two options "over 21? click here", and then another option that goes to another offer with no age requirement, eh?
The only places I can think of that allow precise age targeting are myspace, facebook, pof, certain sites on content network that have age data on users, although on content network it's very difficult to set in an exact age, so often even if you click 'prefer age specific' in the targeting options, you get younger and older.
Sort of halfway between this and random traffic are buys and self-serve platform banner/text display on sites that primarily have older people in their userbase, and this is known either via common sense (an oldies music site, for example), media kits, or quantcast data.
Other than this, I suppose it would be worth testing just launching these offers on various other traffic sources that have all ages, and seeing what your data is and if it's profitable... but how this would work out, if you get so much young traffic, might not be profitable. Of course you should check with your AM first that invalid age leads will be scrubbed prior to a lead validating so that you don't end up getting confused stats wise and go through chargebacks and bad quality accusations and such.
Also I suppose one could put up a lander that has the two options "over 21? click here", and then another option that goes to another offer with no age requirement, eh?
