Borrowed this list of acronym explanations from wikipedia, as being new some of it I didn't know. (If this is a problem post, go ahead & flame my ass and delete the post, but I think it's useful basics)
- CTR - Click-through rate
- CPC - Cost Per Click
- Cost Per Conversion
- CPI - Cost Per Impression
- CPM - Cost Per Mille
- CPT - Cost Per Thousand
- CPT - Cost Per Time
- CPA - Cost Per Action
- eCPA - Effective Cost Per Action
- eCPM - Effective Cost Per Mille
- PPC - Pay Per click (Search engines term for CPC)
- Revenue Share - Cost derived from advertiser income
- VPA - Cost Per Action variation that transparently balances incentives between vendors and consumers
