I was walking down the street tonight and came upon a six unit apartment building. Each unit had a massive bay window that you could see into very clearly from the road.
There were people in each apartment and all the lights were on. Since my neighborhood is mostly Caucasian university/college students, all the people in the apartments were roughly the same age.
What struck me as interesting was the massive variety in decoration, paint colors, tv size, furniture choice, etc. Each apartment was almost like a tiny unique biosphere.
Six different groups of people all the same age and living in the same exact place, but completely different in their lifestyle choices.
So when you're wondering why your Facebook campaigns aren't panning out, you might want to define your market a bit more than females between 15-50 who like to party.
There were people in each apartment and all the lights were on. Since my neighborhood is mostly Caucasian university/college students, all the people in the apartments were roughly the same age.
What struck me as interesting was the massive variety in decoration, paint colors, tv size, furniture choice, etc. Each apartment was almost like a tiny unique biosphere.
Six different groups of people all the same age and living in the same exact place, but completely different in their lifestyle choices.
So when you're wondering why your Facebook campaigns aren't panning out, you might want to define your market a bit more than females between 15-50 who like to party.
