Any luck with Social Media?

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Spades

Spades

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Mar 19, 2007
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Considering giving their traffic a shot with a solid campaign I've had going for months ... anybody had any success with social media?

From what I've heard they can supply an insane rush of traffic, literally opening the flood gates. Can anyone confirm this, whether or not theres any quality to it, and typically what the average cpc runs.
 


First hand experience has taught me that you'll get about a billion cheap clicks, and for every billion clicks you'll get five conversions. Remember that your traffic is going to be coming from braindead Myspace users (or Facebook or whatever, they're all the same in terms of conversion %).
 
It depends largely on your niche and end-goals.
Does it work? Yes. Will it work for you? Nobody will give you an accurate answer. Test it.
 
There is a LOT of traffic, it is true that it comes in fast... for the most part it doesn't convert very well but I have made some decent money with it but nothing long term at all...
 
I've never made a profit and I've tried a couple different campaigns. Facebook ads are easier in my opinion.
 
Their geo-targeting seems to have issues they won't own up to - I've had a ticket open with them since early this month asking them to resolve them and credit me for a large percentage of my clicks which came from overseas and they are ignoring me - my advice? Stay away.
 
The general knowledge I have herd is to stay away. Seems to suck. But hell a bunch of cheap clicks, give it a go and set a good budget, maybe you hit a jackpot. If should be easy to get the hell out of if it does suck.
 
So, it would be safe to say an email or zip submit offer might be a good match for the 'brain dead' myspace traffic? I fully agree ... any type of product or lead gen offer doesn't seem like it would work.

When you guys say cheap ... are we talking under 10 cent clicks? If thats the case, anything more than than 1 conversion per 13 clicks (average zip/email offer being $1.30) would be profiting.

Thanks for the tips, and like you said Stanley, no true answers without actually testing. Going to launch on Monday and see where it goes.
 
Unless you contact them and work out some custom deal for large volume, 10 cents is the cheapest. As a publisher, I made on average 6.25 cents per click. I couldn't monetize my apps any better then that directly, so I'm not complaining...
 
Spades said:
So, it would be safe to say an email or zip submit offer might be a good match for the 'brain dead' myspace traffic? I fully agree ... any type of product or lead gen offer doesn't seem like it would work.

When you guys say cheap ... are we talking under 10 cent clicks? If thats the case, anything more than than 1 conversion per 13 clicks (average zip/email offer being $1.30) would be profiting.

Thanks for the tips, and like you said Stanley, no true answers without actually testing. Going to launch on Monday and see where it goes.
Click to expand...

If you want to test ZIP/EMAIL submit offers I would give it a try. But at least for me it didnt work. I tried 10 diferent campaigns and I ended up with 9 loosers and 1 broke even.

I had some sucess with some dating offers. making a few bucks but the room to make a profit is to little.
 
I'll expand on what I said earlier. He's an offer I tested using only social media.
dammit.jpg


That's 1074 clicks and 19 conversions on a fucking ZIP submit. My ad was pretty clear: "Laptop testers needed. Enter your zip code to see what's available in your area." I was paying something like $0.06 per click, so it wasn't a disaster, but I was still really disappointed.
 
I have done and still doing some testing with this, spent just over 1000 and still increasing/continuing. Overall I have come out on top by a bit with a few different offers with different ad variations and geotargeting. However, because of the testing I have been able to identify the profitable campaigns. But, because of the volatility from day to day traffic and overall profit levels, I might not continue working on this.

So...

I have not fully decided yet, but I am willing to sell my campaign data which I have compiled into a very organized excel spreadsheet that has everything including ad copy/variations used. If you are interested in this data (for a nominal fee), please message me and I will consider releasing this info if I choose not to advance with the campaigns.
 
the problem with social media is that the ads are showing in different places and on vastly different traffic sources. so users are frequently tricked/soft-incented/otherwise fooled into clicking on an ad. so the roi is too variable to make it a safe investment...
 
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