Took forever to load, for one thing. That kills conversions, so get it fixed.
Your bold sub-headings are hard to read.
Your body text is too small (older people will find it hard to read). Generally speaking I go with 14px Helvetica, can't go wrong with that online. (You seem to be using Myriad Pro).
I'd get rid of the CTA in the top right, it's distracting and again, the font is too small and it's hard to read the benefits. I'd just go straight into testimonials and leave the CTA til further down the page. Someone's not going to buy this product without watching testimonials and reading your copy.
How can you protect yourself? What can you do? Does it matter if you’re young or old, male or female? How long does it take to learn? Can I realistically do this?
Questions are good, but those are a bit complicated and may result in prospects thinking too much. You want to get them saying "yes" rather than thinking lots.
Do you want to know how to protect yourself and your family? Do you want to learn to protect yourself, no matter your size? Do you want to learn fast, without wasting weeks on courses? Do you want to learn techniques that anyone can use?
Just a few things after a quick glance through..