I don't know if this is old news or not, but I was talking to my brother's friend who works over at AOL Time Warner, and he said they are no longer charging for aol anymore. It's now free for anyone who wants to use it. I think they are betting on their broadband service (which they ended and then started back up). Kind of cool to see this happen.
They plan on beefing up their already insanely expensive advertising to recoup the lost revenue from paid accounts.
I remember looking at AOL as an advertising medium for my mortgage lead campaign, and they wanted $45 CPM, which made me laugh so hard that the ad rep I was on the phone with ended up hanging up on me because I couldn't stop laughing. But that was back in late 2004.
They plan on beefing up their already insanely expensive advertising to recoup the lost revenue from paid accounts.
I remember looking at AOL as an advertising medium for my mortgage lead campaign, and they wanted $45 CPM, which made me laugh so hard that the ad rep I was on the phone with ended up hanging up on me because I couldn't stop laughing. But that was back in late 2004.
