AT&T phases out unlimited data plans

chipmunk

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Feb 14, 2007
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This is from yahoo-
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-=Chipmunk=-

AT&T phases out unlimited data plans— Ben Patterson is a technology writer for Yahoo! News.


AT&T just did away with its all-you-can-eat smartphone data plans — bad news for those who stream video on their iPhones all day, but potentially good news for the rest of us, given that the cheapest of the new capped plans goes for just $15 (rather than $30) a month. Also: AT&T is finally ready to offer iPhone tethering.

First, a little background. Up until now, AT&T was charging all of its smartphone customers — including iPhone users — $30 a month for unlimited data usage. Starting Monday, June 7, the unlimited data option will be going away for new subscribers, to be replaced by two cheaper, capped plans. (If you're currently on an unlimited AT&T smartphone data plan, you don't have to switch to the new, capped options, which are required for new subscribers only. But AT&T says you can opt to make the switch without extending your contract.)

DataPro: Heavy smartphone users will probably opt for this $25-a-month plan, which offers up to 2GB of data a month at a $5 savings over the current unlimited plan. If you go over your 2GB monthly allotment, AT&T will charge you $10 for an additional gigabyte. No, overage charges are never fun, but it's certainly better than typical per-MB overage rates, which result in those catastrophic $50,000 cell phone bills you see on CNN.

DataPlus: A $15-a-month option that offers 200MB of monthly data, good for (as AT&T puts it) 1,000 e-mails without attachments, plus 150 messages with attachments, plus 400 Web pages, plus about 20 minutes of streaming video. If you crack the 200MB monthly cap, you get another 200MB for $15.

So, which plan is right for you? That depends on how much data you're using a month, which you can typically check on your smartphone's settings menu (for the iPhone, tap "settings," then "general," then "usage," then scroll down to the "cellular network data" heading).

I consider myself a pretty heavy iPhone user, so I was leaning toward the $25-a-month DataPro plan. But to my great surprise, I found that I'd used barely a gigabyte of AT&T 3G data in the past seven — count 'em, seven — months, or about 133MB of data every 30 days. I guess that means I do the majority of my iPhone browsing and streaming over Wi-Fi. So I just might switch to DataPlus rather than to DataPro. I'd save $15 a month over my current $30-a-month unlimited plan, give or take the occasional overage charge.

To help keep track of your data usage, AT&T says it will send you up to three text-message warnings when you approach your monthly cap: when you've used 65 percent of your data, then 90 percent, then when you've run dry. You can also check your data usage using the myWireless app for the iPhone or by calling *DATA#.

What about those $30-a-month unlimited prepaid plans for the iPad? They're going away too, unfortunately, to be replaced by the $25-a-month DataPro plan — and that's a bummer, considering the iPad's aptitude at streaming video. But at least AT&T is offering up free, unlimited use of its 20,000 Wi-Fi hotspots.

Last but not least: Almost a full year after Apple first announced that the iPhone would support Internet tethering, AT&T is finally set to offering a tethering plan for U.S. iPhone users (starting "when Apple releases iPhone OS 4 this summer"). Welcome news, but keep in mind that you'll fork over $20 a month extra to tether your iPhone (via USB or Bluetooth) to your laptop.

Overall, I have to say that I'm disappointed to see AT&T dumping its unlimited data plans, especially for iPad users — and don't be surprised if the other big U.S. carriers follow suit. Then again, depending on how much data you use on your smartphone, you actually might end up saving money on a cheaper, capped plan without feeling a thing. Indeed, based on my surprisingly low monthly data usage, I might fall into the latter category.

What do you think? Happy with AT&T's revamped data plans? Bummed that the unlimited plans are going away?
 


Makes no sense to grab up exclusivity on devices like the iPhone and iPad before your infrastructure can handle it and then cripple them with limited data.
 
That's a pretty stupid pricing tier. Oh wait, we're talking about AT&T. AT&T continues to blame smartphone users (mainly iPhone) for killing their data network, but it's entirely based on how they structured data usage.

If you are going to mandate that someone purchase a $30/month dataplan, yeah - they'll use it as much as they can. All they had to do to curb usage was put this up:

Use 100MB or less: $25 back each month.
use 250MB or less: $20 back each month.
Use 500MB or less: $10 back each month.

Just adding that tier would encourage people to use their WiFi network as much as possible. They'd make all the money they are paying back in savings on their infrastructure wear-and-tear.

I have yet to use more than 50MB in a month because I am in hotspots all day. The only time I really use it is when I am out visiting clients and need to show them stuff.

The whole $15/month plan for only 200GB of bandwidth while $15 more will give you 2GB is ridiculous. If anything, that should just be a $5/month plan.
 
Yeah, I was surprised to see I only did about 250mb of data damage with my BlackBerry last month (just checked), but then I remembered it's always hooked up to my WiFi at home. I do use it a lot on the road, to stream Pandora stations...I'll have to do that more often to take advantage of my elite unlimitedness.

Also, I put my sister on my plan not too long ago. I see she did over 400mb in data transfer last month. Dang.
 
Also, will this effect the wireless usb laptop cards? Or will they still allow for those unlimited plans
 
It'd be nice if you could share unlimited plans, but no. It'd also be nice if you could bundle text messaging with that $30/month plan, but no.

:(

Seriously. It would also be nice if she didn't download $40 worth of games and and eat up all my rollover minutes every month!
 
Seriously. It would also be nice if she didn't download $40 worth of games and and eat up all my rollover minutes every month!

I have two nieces on my plan - one teenager and one that's almost a teenager. With the data they eat through, I wouldn't be surprised if they were just loading up huge youtube playlists and letting them run continuously on their phone 24/7.
 
Hi. My name's Eric and I bought an Apple iPad 3G based on the fact that I would be getting unlimited 3G service for $30 a month.

This was my first Apple product. I am a retard.
 
Hi. My name's Eric and I bought an Apple iPad 3G based on the fact that I would be getting unlimited 3G service for $30 a month.

This was my first Apple product. I am a retard.

Apple made a mistake in picking AT&T as the provider for anything. They are the most incompetent, shit network there is. T-Mobile in the US is about on the same level.
 
Makes no sense to grab up exclusivity on devices like the iPhone and iPad before your infrastructure can handle it and then cripple them with limited data.

I think it makes very twisted sense actually, if it costs less to buy up exclusivity on a hot product than it does to upgrade your network, you can achieve vendor lock in less expensively (share holders rejoice / customers bleed from the anus).
 
Hi. My name's Eric and I bought an Apple iPad 3G based on the fact that I would be getting unlimited 3G service for $30 a month.

This was my first Apple product. I am a retard.

Shoulda waited for a good android tablet, that's what I'm doing.
 
Hi. My name's Eric and I bought an Apple iPad 3G based on the fact that I would be getting unlimited 3G service for $30 a month.

This was my first Apple product. I am a retard.


"Existing iPad customers who have the $29.99 per month unlimited plan can keep that plan or switch to the new $25 per month plan with 2 GB of data."
 
Just a hunch, but I don't think it has anything to do with lack of infrastructure

It is not the lack. It IS the amount.

AT&T processes more data than EVERY SINGLE one of the US cellular providers COMBINED.

To me, this is just plain and simple a smart move by AT&T. You may not like it, but AT&T doesn't like the 2% of smart phone users who use 95% of the data.
 
"Existing iPad customers who have the $29.99 per month unlimited plan can keep that plan or switch to the new $25 per month plan with 2 GB of data."

That's only if you already pay for the unlimited plan and you never let it expire. The whole reason I bought the 3G version was for the optional service that could be used/bought whenever I needed it. Making me buy it now and pay for it every month from now until forever is no different than a contract.