Pretty much this.
I hope you're not expecting to make any money any time soon. I started
my own gaming site back in November and haven't made a dime -
359 unique articles later. Really, this niche is a huge bitch and the only reason I haven't sold my site yet is because it's really fun to run.
If you ever get any traffic going, you might want to try direct ad sales with OIOPublisher. I was kinda hoping my site would be doing that by now, but I got threatened with a lawsuit a little over a month ago and had to change domain names, so search traffic pretty much disappeared.