Best Press Release Template for Health Niche?

[JAWSS]

The new company I just picked up on knows almost nothing about SEO/SM/PPC, its...sad. So I am going to ease them into the process with a press release of the company's founding, quote from CEO, and purpose.

What templates have you guys found that work best for a press release, specifically in the health/food/wellness niche?

Cheers!

 

[Rabin Handel]

How are you doing SEO stuff for people if you are new?

 

[bratulic]

What you can do if to look at press release done by your competitors