Sorry, I know there have been multiple topics about QS, but i'm trying to centralize everything about improving the QS of a landing page. Here is what i've picked up from other threads - I'd appreciate any comments, feedback on if any of these have worked for you, or if you think any of them are BS. I'm trying to improve my landing page's QS how I don't have to bid $0.50 for my keywords, and this is what I've gathered.
- Include the keywords you bid for in your LP content - header tags, title tag, meta keywords, throughout your page content
- Include a link to your privacy policy, terms, and 'contact us' page (these links can be the same color as your page bg if you don't actually want users to click on them, thus clicking out of your offer page)
- Have a good couple paragraphs of content on the front page (with your keywords in it, like said above) that talk about what you are selling (i.e. relavant content)
- Write a couple of articles (don't have to be too long) about your product (thus making your LP a mini-site, which would make it seem less like a sales pitch and more like an actual site [QS+]) (Again, you can "hide" these links if you don't really want your users to read them, instead just having them around for the benefits they bring) OR
- Create a blog for your LP. Write a couple posts to begin with and add one post a week for the duration of your campaign. This doesn't have to be anything serious. For example, if you're running your campaigns off of popular new news items like has been talked about recently here, update your blog every couple of days with the latest news concerning your topic. Basically, it's just something to add content to your site and keep the SEs coming back, which is good for your QS.
- Get back links, preferably from relavant sites. If you can build a handful of back links (not reciprocal links), that will help greatly.
- Remember that it can take a couple of days of bidding high for your keywords even with doing all of the above for you to be able to start lowering your bid. Just set your daily budget low and optimize your ad text how you get a high CTR. Don't expect to make a profit right away, it can take a couple days to a couple of weeks. Once your CTR is high and your QS is starting to rise, you can steadily lower your bids.
- Use Google products on your LP, like Google Analytics. Apparently Google likes seeing their own code, and apparently this can help your rating.
- Link to high-power authoritative links. Again, some people say that Google likes to see sites linking to good quality authoritative sites on the same subject. Don't over-do this, though.