Big Traffic on CPA
- Thread starter brentb
- Start date
Traditional traffic sources (display ad networks, PPV, etc, etc) won't take your campaign on a CPA. Why would they risk their own ad dollars for a campaign that will most likely lose them money? Some may based on a pre-existing relationship. I've seen display networks switch a campaign from a CPM to a CPA once they see good metrics (they know they're making a good margin on the backend).
Hello, You shouldn't drive traffic directly to the offer, to me that's a big mistake unless you are in it for the short run. You should establish your own site to place the offers on and try to build organic traffic to the site along with social bookmarking, article marketing, just build backlinks and you should be good. If you can get targeted traffic to your site based on keyword research then you'll convert well. If you want really cheap PPC traffic try 7search as a Adword alternative. Have a nice day ! 
Hello, You shouldn't drive traffic directly to the offer, to me that's a big mistake unless you are in it for the short run. You should establish your own site to place the offers on and try to build organic traffic to the site along with social bookmarking, article marketing, just build backlinks and you should be good. If you can get targeted traffic to your site based on keyword research then you'll convert well. If you want really cheap PPC traffic try 7search as a Adword alternative. Have a nice day !
wtf kind of answer is this? neg
Hello, You shouldn't drive traffic directly to the offer, to me that's a big mistake unless you are in it for the short run. You should establish your own site to place the offers on and try to build organic traffic to the site along with social bookmarking, article marketing, just build backlinks and you should be good. If you can get targeted traffic to your site based on keyword research then you'll convert well. If you want really cheap PPC traffic try 7search as a Adword alternative. Have a nice day !
So one should continue to spend money on having landing pages created without any certainty on how well a offer does?
Why because a AM who makes his living trying to convince people to start pushing said it is promising. I would rather take a small loss testing a offer direct linking before having a lander created.
I hope he doesn't really work for Click Bank, Any ways the real question to your reply is what does that even have to do with what he is asking?
What the other guy said above... No display network is going to take your campaign on CPA right away until they see it has promise.
I've had one network which was willing to run pure CPA from the get-go but this is an isolated case and I'm not going to tell you which network it is
I recently tested a buy with a display network with a $15k buy on dCPM. The campaign generated $8k in revenue for a -$7k loss. They saw it had potential and tried pretty hard to get me to extend the IO on dCPM. Only after telling them to essentially fuck off and some more back and forth negotiations did they finally agree to run on pure CPA.
This is the way it's usually going to go. You'll have to put some money upfront to get in the door to show you're a valuable partner.
Also, if you run "direct" with the merchant and don't actually offer any value like unique banners, lp's, etc then a lot of networks will be smart enough to cut you out very quickly by going direct with the merchant. A lot of ad networks are also now building sister affiliate networks which have a lot of direct relationships so they don't need you.
To sum it up, if you just think you can broker out offers on CPA and try to take your slice of the pie but 0% initial risk you're a retard.
Good luck.
I've had one network which was willing to run pure CPA from the get-go but this is an isolated case and I'm not going to tell you which network it is
I recently tested a buy with a display network with a $15k buy on dCPM. The campaign generated $8k in revenue for a -$7k loss. They saw it had potential and tried pretty hard to get me to extend the IO on dCPM. Only after telling them to essentially fuck off and some more back and forth negotiations did they finally agree to run on pure CPA.
This is the way it's usually going to go. You'll have to put some money upfront to get in the door to show you're a valuable partner.
Also, if you run "direct" with the merchant and don't actually offer any value like unique banners, lp's, etc then a lot of networks will be smart enough to cut you out very quickly by going direct with the merchant. A lot of ad networks are also now building sister affiliate networks which have a lot of direct relationships so they don't need you.
To sum it up, if you just think you can broker out offers on CPA and try to take your slice of the pie but 0% initial risk you're a retard.
Good luck.