Biz Ops and PPV - 8436 Hits - 1% CTR and 0 Conversions

S

Seema

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Mar 16, 2008
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I am running a PPV campaign with a fairly big pop under network to a farticle. I am targetting a very large traffic site which has the demograpic that converst for this type of offer BUT No one is clicking through to the offer. Actually 1 person clicked through.

The LP has recieved 8436 hits, surely more than 1 person would have clicked though, they are all unique IP's..... I can see all the hits via P202.

Is anyone using PPV to promote Biz Ops and is there any insight they might be over to offer.

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Left one is my ex wife.
 


1) popunders suck
2) maybe try something other then a farticle, split
3) maybe your target urls suck
4) ???
5) Id hit your ex wife
 
Rules for a successful PPV campaign.

1)Dont sell anything that requires a user to reach for their credit card.
2)SIMPLE small forms.
3)Attention getting creatives.
4)SMALL CREATIVE SIZES

Seriously. Not one of those 9,000 people read one word of your farticle. Not a single one. Get mad, go smoke a cigarette and start working again.

How many fields are in the form? More than 1? scrap it.

Is the form right below the headline? If not re-design it.

Is the form in any way related to the sites you're targetting? If not re-design or re-target.

Split test and try and try again.

If you dont have conversion and testing data within ((10 * payout) / CPV) scrap it and start again.
 
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Make sure to include a very loud audio that will autoplay that gets peoples attention, set the volume to like 200% and have it start off with something like "STOP RIGHT THERE, THE PAGE UNDER THE PAGE YOU ARE CURRENTLY LOOKING AT WILL CHANGE YOUR LIFE, I GUARANTEE IT" (if its a popunder, if not you can go ahead and remove that part)

If its a diet offer you can do something like "HEY YOU ARE GETTING FATTER EVERY DAY YOU SIT AT THAT COMPUTER, I GUARANTEE THIS WILL HELP YOU" or maybe "YOU ARE GETTING THIS POP UP FOR WEIGHT LOSS BECAUSE WE HAVE DETERMINED YOU ARE VERY FAT AND WOULD LIKE TO HELP"
 
micker said:
Rules for a successful PPV campaign.

1)Dont sell anything that requires a user to reach for their credit card.
2)SIMPLE small forms.
3)Attention getting creatives.
4)SMALL CREATIVE SIZES

Seriously. Not one of those 9,000 people read one word of your farticle. Not a single one. Get mad, go smoke a cigarette and start working again.

How many fields are in the form? More than 1? scrap it.

Is the form right below the headline? If not re-design it.

Is the form in any way related to the sites you're targetting? If not re-design or re-target.

Split test and try and try again.

If you dont have conversion and testing data within ((10 * payout) / CPV) scrap it and start again.
Click to expand...


+rep
 
micker said:
Rules for a successful PPV campaign.

1)Dont sell anything that requires a user to reach for their credit card.
2)SIMPLE small forms.
3)Attention getting creatives.
4)SMALL CREATIVE SIZES

Seriously. Not one of those 9,000 people read one word of your farticle. Not a single one. Get mad, go smoke a cigarette and start working again.

How many fields are in the form? More than 1? scrap it.

Is the form right below the headline? If not re-design it.

Is the form in any way related to the sites you're targetting? If not re-design or re-target.

Split test and try and try again.

If you dont have conversion and testing data within ((10 * payout) / CPV) scrap it and start again.
Click to expand...

#1 and 2 aren't necessarily true. I've had good bizopp campaigns with ppv it's just FUCKING hard to find the right combination of converting traffic + good creative.

That's interesting about the small creatives tho why is that? I usually max out in size.


penguinbc said:
Make sure to include a very loud audio that will autoplay that gets peoples attention, set the volume to like 200% and have it start off with something like "STOP RIGHT THERE, THE PAGE UNDER THE PAGE YOU ARE CURRENTLY LOOKING AT WILL CHANGE YOUR LIFE, I GUARANTEE IT" (if its a popunder, if not you can go ahead and remove that part)

If its a diet offer you can do something like "HEY YOU ARE GETTING FATTER EVERY DAY YOU SIT AT THAT COMPUTER, I GUARANTEE THIS WILL HELP YOU" or maybe "YOU ARE GETTING THIS POP UP FOR WEIGHT LOSS BECAUSE WE HAVE DETERMINED YOU ARE VERY FAT AND WOULD LIKE TO HELP"
Click to expand...

But be careful doing that, most ppv networks keep their banhammer handy for audio-pops and exit-pops
 
I was kind of kidding there, I just want to see the responses people would leave on complaint websites about a website calling them fat :)
 
Partyhat said:
#1 and 2 aren't necessarily true. I've had good bizopp campaigns with ppv it's just FUCKING hard to find the right combination of converting traffic + good creative.
Click to expand...

You were probably running popups, not unders.

Partyhat said:
That's interesting about the small creatives tho why is that? I usually max out in size.
Click to expand...

The best successes I've had with pops (up & under) are making a creative that "fits" with the design themes of the sites I'm targeting.

Create groups based on design styles (white bg, black bg, etc...) and pop similar looking creatives. The user often assumes that your small chrome-less popup was delivered by the site they are browsing and not by a third party visitor. This gives you extra credibility and removes some of the ad-blindness on the users part.

If a website I go to every day is asking if I'd be interested in having a say by taking part in a survey about their new design and layout, I'm going to give assume that the popup was delivered by the site and I'll give it a little more than a passing glance.

On the other hand, if your creative has nothing to do with the site, looks entirely different and is obviously an ad, I'm just going to close it unless it catches my eye right away and offers something very compelling to draw me in.

Banner blindness hits all types of advertising these days and a full page popup is obviously an ad. A small pop, possibly not so.

Additionally, if you're running a small, odd sized popup, the user HAS to look at it to find the close button on your frame in order to close it. Every user out there can find the close button on the full page popup without looking.
 
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micker said:
You were probably running popups, not unders.



The best successes I've had with pops (up & under) are making a creative that "fits" with the design themes of the sites I'm targeting.

Create groups based on design styles (white bg, black bg, etc...) and pop similar looking creatives. The user often assumes that your small chrome-less popup was delivered by the site they are browsing and not by a third party visitor. This gives you extra credibility and removes some of the ad-blindness on the users part.

If a website I go to every day is asking if I'd be interested in having a say by taking part in a survey about their new design and layout, I'm going to give assume that the popup was delivered by the site and I'll give it a little more than a passing glance.

On the other hand, if your creative has nothing to do with the site, looks entirely different and is obviously an ad, I'm just going to close it unless it catches my eye right away and offers something very compelling to draw me in.

Banner blindness hits all types of advertising these days and a full page popup is obviously an ad. A small pop, possibly not so.

Additionally, if you're running a small, odd sized popup, the user HAS to look at it to find the close button on your frame in order to close it. Every user out there can find the close button on the full page popup without looking.
Click to expand...

+rep dude, i've always been a fan of using the target url's theme in my creative but I'm gonna give different sizes a try. and yea the bizopp campaign was a pop-up
 
btw your conversions are going to stay at 0 now since everyone is going to start promoting bizopps on PPV after this post. ;)
 
jenzkc said:
btw your conversions are going to stay at 0 now since everyone is going to start promoting bizopps on PPV after this post. ;)
Click to expand...

loool all i have to say is good luck. if someone can actually pull it off based solely on what i said in this thread i'll buy them a beer
 
Partyhat said:
loool all i have to say is good luck. if someone can actually pull it off based solely on what i said in this thread i'll buy them a beer
Click to expand...
You owe me a beer then, I've been doing well with bizopp farticles on PPV for months. LP CTR is about 2.5% on average, conversion rate to the offer about 6%.

I don't mind disclosing this because without spending thousands of dollars testing to find the sites that convert, you won't be able to replicate my campaign or compete with me on the same sites.

Hell, there are even people running bizopps on Megaclick, and that is the absolute shittiest popunder traffic you could get.
 
Rebills are very tough to get profitable with ppv. Try 1-5 field offers to start, then learn what works and what doesn't.

Scale from there by adding more urls and keywords. Add urls first, conversions are much better.
 
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