Broad/Phrase/Exact

[ilan.jurov]

When you launch a new camping with AdWords, with about 150 words,
Do you use the Broad match Or do you launch it only with the Phrase & Exact match?

 

[uguxseo]

I rarely launch a campaign with 150 keywords or more. I bet you could target much better than that.

Actually, I'll sometimes use all three matches, and track them.

 

[mcuk2000]

I rarely use adwords to promote my camping, but I often use it to find my Campervan.

 

[pickledegg]

camp on this

 

[WTF]

Don't bother with broad match when launching a new campaign.

 

[drivengrl]

I don't recommend using broad match if you're just starting out with adwords.

Get as specific as possible, you'll save money as well.

 

[zimok]

Would this explain my high clicks and no conversions? Like 400 clicks for 1 conversion on a mobile offer? I know my specific keywords target the demographic I want(TEEN F 13-17), so I should take of broad? What is an example of when you want to use broad?

Of course I'm going to test it, but I just want to know if anyone has specific reasons?