3 minutes in - im the expert and here's why
light attempt to dissolve the objection "but i haz no money how can i do it" (inc humble beginning story)...
great product is not the best factor - they dont know it's the best if they can't buy it
being the best at what you do should be why you're making money, but it's not
lmao more of "i've actually done it" - I AM AN AUTHORITY, LISTEN TO ME"
another series of disqualifiers.
you're not in the business of performing your service or creating your product, you're business is selling the service or selling the product
nothing matters in business unless you selling something, lead gen is it.
if you're advertising (doing lead gen), you should be doing it to monetize it (it needs to have a positive roi)
strong pattern interrupt with "bullshit"
classic dan kennedy big company example to demonstrate why his point works (amazon)
"internet marketers using one medium are fools" - herro wickedfire (this product is going to sell like fkn crazy especially with IMs after this google update)
you should get leads from everywhere (another dk nugget - try and pay the most possible for leads, give yourself an economic advantage, do that with a solid backend instead of slangin adsense or affiliate offers)
focus on the who and niche down to who's spending the most money with you and increase marketing to that demo
name dropping proactiv - proof
another disqualify with direct mail (am i the only one who finds it odd dan is breaking costumes by talking about online advertising)
