campaign traffic halved after domain change

[yishi]

I don´t know if you guys also experienced this but after I moved my landing pages to other domains and uploaded these changes to my adwords accounts yesterday my campaign traffic just got halved, besides of the domain name everything is identical, so it seems to me absurd that Google gives the url history a that huge importance... So an advice from me: Never change an running system. :ugone2far:

 

[barman]

the domain could mean a worse CTR if the impressions are identical

 

[ROIShareTeam]

Try to change the landing page back to the previous domain, and see if the impressions return.

 

[yishi]

CTR was constant or higher than the old domain!

 

[yishi]

Try to change the landing page back to the previous domain, and see if the impressions return.

Yes, I changed everything back today. But it´s pretty silly to give the url history a that huge importance in the quality score algorithm...

 

[ROIShareTeam]

Yes, I changed everything back today. But it´s pretty silly to give the url history a that huge importance in the quality score algorithm...

Well Google does factor in your account history when it comes to quality scores, so they most likely factor in the domain also.

 

[yishi]

They also confirmed to me that they factor the domain history, but I never thought a that significant difference. I changed the domain last week on another campaign and all of my keywords went from a high quality score to a very low qs 2 hours after this change...

 

[Diorex]

We have seen statistically significant impression differences for search only adgroups depending on URLs.