Holy, how do you manage 30%+ CTR on the 1/3 of your campaigns Eskil. That's crazy, but believable. Averaging 15%-20% here on most of my campaigns and I thought that puts me towards the top of mark. But shit, you're CTR campaigns are killer. Props.
First let me make clear what I said and didn't say:
I did not say I get these numbers across one third of all my campaigns.
And neither do I claim to have one third across all keywords in entire campaigns.
I was talking about my adgroups. And now keep in mind, that my adgroups are usually small. Sometimes 1-3 words, sometimes 5-10, sometimes a little more. But yes, I do get many with CTRs that high after an initial optimization period. If you guys want a screenshot, I'd be happy to provide it.
You must be the only one advertising if you are pulling 50% - 100% CTR's on Adwords. I have awesome ads where I am one of only 3 others advertising that displays above the organic results and only pulling a 10% or so CTR (with highly targeted keywords and ad copy).
No I am far from the only one advertising in these cases. These are terms with monthly search volume of 20k to 140k with like 10-15 competitors for most of the terms.
Assuming you have split-tested and optimized many variations of ads - a CTR of 10% might be the peak of what your ads can reach for that term. But...are you absolutely sure you couldn't push it to 11% or even 15%?
It's really not.
I've worked with dozens of different AdWords accounts in numerous industries over the years, and I've seen plenty of cases where 2.8% CTR ads/keywords achieved excellent quality scores.
But of course! I never said he couldn't get an excellent QS with a low CTR. I said that by increasing his CTR over time - he should see his QS increase up from his current 4/10.
Yes, you can nearly always go higher than 2.8%, but that depends on the position you want to occupy, how much you want to pay, and the quality/quantity of competition. I suspect it may also depend on the intelligence of the searchers, too - a lot of people who know the difference between sponsored/organic listings skip right over the sponsored listings, lowering everyone's CTR in some areas.
Yes indeed.
Unless you're willing to pay to rank #1, 30-100% is not always going to be possible - especially if you do more than just exact match.
I never said it was always going to be possible. I said it is what I shoot for, and what I aim to reach with my most targeted ads/adgroups. Again - the majority of my keywords / ads do NOT get these kinds of high numbers however, a fair amount of them do.
30% - 100% CTR is almost unbelievable. Who are you, John Caples?
Lol.. no I don't claim to be a guru. I'm just very determined in my work to get the most bang for my ad buck. I never just throw a campaign up with a bunch of keywords slapped together in adgroups to see what will happen. I always spend serious time before launching a campaign on researching and understanding my ad audience. It's all about staying targeted all the way. Focus on WHO will be most likely to click on WHAT ad going to WHICH landing page with WHAT kind of content they expect to see.
Fuck me..
1/3 at 50-100%...Damn ImagesandWords, do you get 1c bids with that kind of CTR?
No I wish, haha. I do always start high with my bids though and slowly take them down to where they need to be. It can be a lot of work finding the sweet spot for many adgroups/keywords, but worth it.
