The Canadian Anti-Spam Law (CASL) goes into effect today.
Among other things it aims to curb is making the promotional email sign-up process opt-in, rather than opt-out. Having pre-checked "I wish to receive emails" checkboxes now which imply consent is, essentially, illegal. And any Canadian you have already in your lists that were collected this way must re-opt to continue to be included.
Fines range from warnings to up to $10,000,000 per day.
I've read in some places that this, much like the American CAN-SPAM law, is pretty much unenforceable. But there seems to be a good contingent of people taking it seriously.
Among other things it aims to curb is making the promotional email sign-up process opt-in, rather than opt-out. Having pre-checked "I wish to receive emails" checkboxes now which imply consent is, essentially, illegal. And any Canadian you have already in your lists that were collected this way must re-opt to continue to be included.
Fines range from warnings to up to $10,000,000 per day.
I've read in some places that this, much like the American CAN-SPAM law, is pretty much unenforceable. But there seems to be a good contingent of people taking it seriously.
