Good luck with that, they switched to paying on pre auths only, guess they had enough with not being able to figure out how to make money like everyone else.
Expect your CR to be at 40-60%, which conveniently is not enough to be offset by the higher payout. Oh and each of those leads you send? They are guaranteed a "lead" that has the funds, but get the rebills all for themselves. So it's like rev share, just without the rev share component, but a few pity dollars thrown in. So please embrace it, pre auth is every advertisers wet dream.
I am going to have to side with the advertiser on this one. Due to increasing amounts of fraud, this is a smart idea. Most normal leads will have no problem passing this preauth. The likelihood of a normal customer not having enough in their checking, prepaid credit cards, or limit on their credit card to pass the $20-30 preauth is slim.
I am also surprised you wouldn't want to do this on your offer
So where is the extra revenue coming from? They've already dropped the CPA from $38 to $32 and now even added pre authorization. That somehow increased the customer value because they are able to pay more, but at the same time it isn't doesn't really affect things because most every customer had the funds to begin with (I'll take slim as <10%). Sorry to be a downer, but things don't happen in a vacuum. Do you really think no one else has had the idea to only pay for sales? If it wouldn't affect things as you seem to believe, they wouldn't increase the payout, certainly not past the previous maximum amount.
This is just another pay decrease, look out, soon they'll be on Clickbank, offering 75% of the sale but debit any returns and refunds. And probably still fail.
Out of curiosity, for a 1000 leads without pre authorization, how many do you think can be billed in the first, and rebilled in month 2 or 3? And how many cancel, refund and charge back? And how does this change pre authorizing? Oh and also, I've never said it wouldn't be great to have as an advertiser. Thing is, it kills conversions. By a lot. As in you'll be making less on an EPC basis at $47 than at $32 without pre auths.
I was only talking about the preauth by itself, i never referenced how they can pay $47. I always thought the offer had shave to it, so when i first heard it got bumped to $47 it figured it would be worse. I don't think the preauth makes up for the huge jump in CPA. Im just saying it is a good idea.
Also, in looking at their TOS, it seems they changed the rebill time to 3 days, as I don't recall it being that short before. But I haven't looked at the tos in at least 2 months. Assuming it was dropped to 3 days, I am sure they will have a much higher % that gets rebilled the first round. It will probably increase the charge back rate too.