click discrepancy

[chrisr]

i am experiencing about a 10% discrepancy between my PPC reporting programs and my affiliate network. I have not yet tracked if the error is people clicking my ad twice by accident, server issues on the aff network side, server issues on my side, etc.

What if any percentage difference do others normally experience between their paid clicks and actual clicks?

 

[Rage9]

There's a few reasons. Typically the ppc platform will only record a click per unique ip, and the affiliate network will take all clicks.

Then when someone reviews your ad you'll get click throughs. Those are really the only reasons you shouldn't get a match.

 

[maximus]

10% is what I see on all my campaigns. That's about right, but it does suck that we're paying for an extra 10% of clicks that are worthless to us.

 

[aim]

Most likely they are not counting same IP. That or shaving going on.

 

[chrisr]

thanks for the replys

 

[roundrobin20]

I see about 15% on Adwords of "Fraudulent" traffic, not really sure what I can do about it though.