Ok, dumb question and thought process, but stick with me for a minute...
So a popular type of EMD is a specific product name, model, whatever. Over the summer, I built a site that was a stop-letter EMD for a popular clickbank product, and SEO'ed it using the name of said product as my main KW.
The product had a gravity of roughly 70, is one of the bigger name products in the niche, and gets 5400 exact match searches/month. I ended up getting to #2 in google, but made SHIT for sales. Like this thing didn't convert worth a damn. I had an Ok CTR, but couldn't convert on sales for anything.
I thought for a while maybe the problem was that my CTR just wasn't damn high enough, so as an underhanded test, I redirected from my TLD to my cloaked affiliate ID so people would go directly to the sales page when they clicked on the link to my site in google. Left it up for (IIRC) 4-5 days and think I made like 1 sale.
Didn't make sense to me, b/c I figured if people were searching for this term specifically, then they'd be pretty interested in buying, right? Yet, this site made shit money (at least compared to what I thought it should have made). I ended up flipping the site and just forgetting about it, but the fact that it didn't do better has always stuck in my gut.
I was thinking about this over the weekend, so I started playing around in the clickbank marketplace and google, finding several products that are well-known and good sellers in this same niche - each w/a gravity of 100 or more, and all 6600-9900 exact match searches/month. One of the product's creator is known for doing a metric shit-ton of paid advertising of all kinds (PPC, media buys, etc).
Yet, when you search the names of these products in google, there are almost no paid ads showing up in the search results.
Would this infer that even though these are all big-name products in the niche that sell well, that the names of the products themselves as KWs wouldn't have good commercial intent? (Which would be the exact opposite of what is more or less generally accepted as 'fact' for using product names, models, etc as KWs for physical products.)
Did I just have a major fucking oversight by not noticing this before, or am I just clueless in not already knowing this about CB products?
So a popular type of EMD is a specific product name, model, whatever. Over the summer, I built a site that was a stop-letter EMD for a popular clickbank product, and SEO'ed it using the name of said product as my main KW.
The product had a gravity of roughly 70, is one of the bigger name products in the niche, and gets 5400 exact match searches/month. I ended up getting to #2 in google, but made SHIT for sales. Like this thing didn't convert worth a damn. I had an Ok CTR, but couldn't convert on sales for anything.
I thought for a while maybe the problem was that my CTR just wasn't damn high enough, so as an underhanded test, I redirected from my TLD to my cloaked affiliate ID so people would go directly to the sales page when they clicked on the link to my site in google. Left it up for (IIRC) 4-5 days and think I made like 1 sale.
Didn't make sense to me, b/c I figured if people were searching for this term specifically, then they'd be pretty interested in buying, right? Yet, this site made shit money (at least compared to what I thought it should have made). I ended up flipping the site and just forgetting about it, but the fact that it didn't do better has always stuck in my gut.
I was thinking about this over the weekend, so I started playing around in the clickbank marketplace and google, finding several products that are well-known and good sellers in this same niche - each w/a gravity of 100 or more, and all 6600-9900 exact match searches/month. One of the product's creator is known for doing a metric shit-ton of paid advertising of all kinds (PPC, media buys, etc).
Yet, when you search the names of these products in google, there are almost no paid ads showing up in the search results.
Would this infer that even though these are all big-name products in the niche that sell well, that the names of the products themselves as KWs wouldn't have good commercial intent? (Which would be the exact opposite of what is more or less generally accepted as 'fact' for using product names, models, etc as KWs for physical products.)
Did I just have a major fucking oversight by not noticing this before, or am I just clueless in not already knowing this about CB products?
