clicks and impressions,but no leads

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Pinup

Pinup

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Sep 23, 2007
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hey crazy people :)
well,i need some help,
im advertising a copeac campaign,i mean, 6 campaings in adwords.
i have spent 35$ with adwords and i got only 105,555 views, 66 clicks and 1 lead ( $1,50) and the campaings are working...
What hell im doing wrong?? :bootyshake:
hope somebody help me .
bye

 


Pinup said:
hey crazy people :)
well,i need some help,
im advertising a copeac campaign,i mean, 6 campaings in adwords.
i have spent 35$ with adwords and i got only 105,555 views, 66 clicks and 1 lead ( $1,50) and the campaings are working...
What hell im doing wrong?? :bootyshake:
hope somebody help me .
bye
Click to expand...
Well you made it pretty hard for anyone to help you.. your asking about 6 campaigns and your giving us shit for details.
But, I will say that 66 clicks is not enough to judge one campaign on, let alone 6.

1. Focus on one campaign until you make it profitable
2. your spending like 50 cents a click.. and you don't really know what your doing. Thats not where I would start. But thats just me.
3. To get cheaper clicks get more longtail keywords and place them in very tight focused adgroups. (if you don't know what any of that means... you shouldn't be spending money yet)
4. Beat the quality score

Hope that helps.... and put this in the newbie section next time

Edit: I just realized your spending 50 cents a click on a 1.50$ payout and you've gotten around 1700 impressions per campaign so your using pretty high volume saturated keywords... you really didn't think this through huh?
 
You're probably running a shitty, non-tracking email submit. Don't run any megapromotionsgroup (or similar) that go direct, always use one that goes through another network (you can tell by looking at the direct link to the landing page). I had horrible luck with direct offers, but great luck with the ones that went through cpabuilder.com tracking.
 
Pinup said:
hey crazy people :)
well,i need some help,
im advertising a copeac campaign,i mean, 6 campaings in adwords.
i have spent 35$ with adwords and i got only 105,555 views, 66 clicks and 1 lead ( $1,50) and the campaings are working...
What hell im doing wrong?? :bootyshake:
hope somebody help me .
bye
Click to expand...
First off your spending 53 cents a click which would be fine if you had an offer that was worth it but you don't. You have a zip or e-mail offer that only pays $1.50. Now lets see you would have to convert 1:3 just to break even. Your keywords must be very broad and not very targeted. First off if you still want to do zip offers focus on "long tailed keywords" 4 or 5 words. Then bid on those key words for like .05 cents. Now if you can bring traffic to the offer you have a 1:30 to convert (1:15 for .10 cent words) Which is way better than 1:3. Just read more on this forum. And just because you put something on adwords and you have your affiliate link on there doesn't mean you are going to make money. The only way you are going to make money on PPC is to testing things out for yourself it takes time.
 
I assume you are getting a low quality score thus providing shit CPC 50cents is ridiculous for a $1.50 p/lead email campaign. You need something like 5-10 cents, 15 at most to break even when doing that sort of thing.

Improve your adcopy and target better, your ctr will improve and your cpc lower :)
 
This is a targeting problem. You really need to write and test your ads to see what isn't working. The PPC game can get expensive so you want as much out of each buck that as is possible. Study more of the FREE information that you can find in this forum as these people are very experienced marketers.
 
thanks for the tips, the problem is that my keywords only are active if i bid more than $0.50 =(
 
Your bids are only active at $0.50 on the search network, you can bid lower on the content network and still make it work. But you probably got slapped in the first place for running campaigns that google doesn't like.
 
I have been running a Coach purse E-mail submit through Copeac and have had over 50 clicks on the content network, with no conversions. I used the saem offer on Facebook and was getting a 1 for 4 converstion ratio....I know that is not much for details but does this sound like a problem with the tracking or the advertising to you more experienced folks?
 
With that number of impressions, I'm guessing that most impressions are coming from the content network? Don't worry about the search network for now - lower your CPC, add some better targeted keywords, and run in content (the CPC will be lower in content, and you can get a ROI on certain niche zip/email submits)
 
That CTR is OK on the content network. Spending $.50/click on a $1.50 zip submit is a major problem. Assume only 5-10% of your traffic will convert from the content network and go from there when initially figuring the bids.
 
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