So I was setting up a landing page today and I was torn between 4 colors (red, blue, black, green.) I figured instead of just picking one and rolling with it I would actually look into some information on colors and marketing.
First stop was:
Color Psychology and Marketing
Good points:
Monochromatic Color Scheme
This is the use of a single color in varying shades. This can be a clean and interesting look on a web site. It's soothing and pleasing to the eye especially in the blue or green hues.
Complimentary Color Scheme
This is using high contrast of color by selecting colors directly opposite from one another on the color wheel (such as pink and lime green). This puts a warm color with a cool color and is pleasing to the eye.
Triple Color Scheme
This scheme uses three colors equally spaced from each other around a color wheel. It's popular with web designers and allows for a harmonious color scheme.
You ARE that first flash of color seen on your web site it's important to remember that color is the first thing registered by a person who goes to your web site. It that is pleasing, they will read on -- if it's displeasing you may lose them in a nano second. So first select your background color and then select two other colors for your web site. Remember to keep in mind the meaning and harmony of colors.
Then I ended up here:
Colors for Marketing - Using The Psychology of Color for Marketing
This was interesting:
Watch the Car Makers
Car manufacturers spend millions on color research so you don't have to. Watch the top selling car colors to see emerging trends. Lexus appears to be especially sensitive to colors.
So I went and checked out 5 car makers. All 5 used primarily blue and silver on their homepages and most of the sections involving cars. Other colors included some light use of red and green.
This is where it started getting interesting. Once you navigated to the parts of the site dealing with financing 4 of 5 brought in a good deal of red and/or black. 1 went with blue and orange.
Then I went over here:
The Psychology of Color in Marketing Materials
This is some really cool shit right here!:
Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.
Now I was off to:
Color Psychology in Marketing
Came across this:
Yellow text on white background is not only unreadable, but causes eye-strain which will have people leaving your site quickly. Nothing will lose sales faster than eye-straining text.
Makes me wonder why every e-book asshole uses that color setup?
So I figured that WF might have some good info on colors and LPs, turns out there was already a discussion about it going on:
http://www.wickedfire.com/affiliate-marketing/12493-question-might-open-your-eyes-color-themes.html
That thread led me to some more info:
The Principle Of Marketing » Subliminal Marketing
http://www.colormatters.com/market_whycolor.html
Here's some more good stuff:
Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
Ads in color are read up to 42% more often than the same ads in black and white (as shown in study on phone directory ads).
Tests indicate that a black and white image may sustain interest for less than two-thirds a second, whereas a colored image may hold the attention for two seconds or more.
I went back to gathering more applied information.
sony, microsoft, panasonic, hitachi, samsung- Yep, you guessed it, lots of blue and silver.
So then I googled "buy computer," figured it would be a competitive area with some big money spent on research. Clicked on the top 5 ads.
Landing pages main colors were-
blue, blue, red, green and black, blue
Here's 2 other random things I found that are pretty good:
Incease the size of your "buy" button to a size you are uncomfortable with in your layout and make it a color that sticks out "red". Believe it or not this can add 1% - 5% in your sales.
Make the price of the product stick out, make it Big and Bold. Good for up to another 2% in sales
So what did I learn today?
If lexus, toyota, ford, chevy, nissan, sony, microsoft, panasonic, hitachi, samsung, epson, dell, and a million other bastards are using blue and silver- well, they might be onto something.
I'm going to be digging into this through the next couple weeks. I'll post findings.
First stop was:
Color Psychology and Marketing
Good points:
Monochromatic Color Scheme
This is the use of a single color in varying shades. This can be a clean and interesting look on a web site. It's soothing and pleasing to the eye especially in the blue or green hues.
Complimentary Color Scheme
This is using high contrast of color by selecting colors directly opposite from one another on the color wheel (such as pink and lime green). This puts a warm color with a cool color and is pleasing to the eye.
Triple Color Scheme
This scheme uses three colors equally spaced from each other around a color wheel. It's popular with web designers and allows for a harmonious color scheme.
You ARE that first flash of color seen on your web site it's important to remember that color is the first thing registered by a person who goes to your web site. It that is pleasing, they will read on -- if it's displeasing you may lose them in a nano second. So first select your background color and then select two other colors for your web site. Remember to keep in mind the meaning and harmony of colors.
Then I ended up here:
Colors for Marketing - Using The Psychology of Color for Marketing
This was interesting:
Watch the Car Makers
Car manufacturers spend millions on color research so you don't have to. Watch the top selling car colors to see emerging trends. Lexus appears to be especially sensitive to colors.
So I went and checked out 5 car makers. All 5 used primarily blue and silver on their homepages and most of the sections involving cars. Other colors included some light use of red and green.
This is where it started getting interesting. Once you navigated to the parts of the site dealing with financing 4 of 5 brought in a good deal of red and/or black. 1 went with blue and orange.
Then I went over here:
The Psychology of Color in Marketing Materials
This is some really cool shit right here!:
Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.
Now I was off to:
Color Psychology in Marketing
Came across this:
Yellow text on white background is not only unreadable, but causes eye-strain which will have people leaving your site quickly. Nothing will lose sales faster than eye-straining text.
Makes me wonder why every e-book asshole uses that color setup?
So I figured that WF might have some good info on colors and LPs, turns out there was already a discussion about it going on:
http://www.wickedfire.com/affiliate-marketing/12493-question-might-open-your-eyes-color-themes.html
That thread led me to some more info:
The Principle Of Marketing » Subliminal Marketing
http://www.colormatters.com/market_whycolor.html
Here's some more good stuff:
Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
Ads in color are read up to 42% more often than the same ads in black and white (as shown in study on phone directory ads).
Tests indicate that a black and white image may sustain interest for less than two-thirds a second, whereas a colored image may hold the attention for two seconds or more.
I went back to gathering more applied information.
sony, microsoft, panasonic, hitachi, samsung- Yep, you guessed it, lots of blue and silver.
So then I googled "buy computer," figured it would be a competitive area with some big money spent on research. Clicked on the top 5 ads.
Landing pages main colors were-
blue, blue, red, green and black, blue
Here's 2 other random things I found that are pretty good:
Incease the size of your "buy" button to a size you are uncomfortable with in your layout and make it a color that sticks out "red". Believe it or not this can add 1% - 5% in your sales.
Make the price of the product stick out, make it Big and Bold. Good for up to another 2% in sales
So what did I learn today?
If lexus, toyota, ford, chevy, nissan, sony, microsoft, panasonic, hitachi, samsung, epson, dell, and a million other bastards are using blue and silver- well, they might be onto something.
I'm going to be digging into this through the next couple weeks. I'll post findings.
