Basically, a few days ago I started promoting life insurance. I was concentrating on competitor terms and was actually doing really well. Trouble was my ctr was shit.
So I started changing my ads and my ctr went up, but sadly conversions went down.
My question is;
Any resources on good brand name bidding?
How bad is it to have keywords sitting in a campaign with quality scores of like 2, but you are getting decent roi?
What are the long term effect of having ads with a ctr under 1 or even 0.5%?
So I started changing my ads and my ctr went up, but sadly conversions went down.
My question is;
Any resources on good brand name bidding?
How bad is it to have keywords sitting in a campaign with quality scores of like 2, but you are getting decent roi?
What are the long term effect of having ads with a ctr under 1 or even 0.5%?
