ComScore Ad Metrix & Media Metrix

dickarmy

dickarmy

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Nov 24, 2008
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This is probably a long shot but has anyone on here used Ad Metrix or Media Metrix, the media intelligence tools from ComScore?

If so, has it been worth the cost? Is it better than TNS (if anyone has used that)?

If you don't want to post your experience here, please PM me if you can. Thanks.
 


I've looked at their data a long time ago. It helps on large campaigns if you're an agency managing another company's online spend, but not sure what good you're going to get on a small scale - you can usually figure out demographic data from other sources. I haven't touched anything of theirs in a while though, so someone else might have a better idea.

Also, I had 2 interviews with comScore this past year for a position that everyone at the company said I'd be great for, and they turned me down in the end - fuckers. No big deal, didn't want to work in the data mining/analysis end of things anyway. However, they've probably still got the best metrics out there.
 
This isn't for demographics. It's for finding out where display advertisers are getting their traffic from. I have TNS but their data is limited for some markets.
 
hey dick... i was looking at ComScore's media planning solutions... it's like $50k a year.. ha? a bit steep for now...

do u wanna put together a media plan for a campaign or what?
i have email analyst which is like 18k/yr if you're doing email marketing...
 
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