Content Network Campaign Management

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mrpanini

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Sep 24, 2007
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I need some advice please:

I'm currently running a profitable campaign on the CN. I have about 30 ad groups each with 150 keywords in. All the keywords are related to or are variations of a particular root keyword - as is standard.

Now, I've read on these forums that google only look at the first 50 and that any more is a waste of time. Therefore should I cut each adgroup in 3 and create 60 more adgroups each with 50 keywords in?

The way I see it, it might be a risky tradeoff between potentially disrupting a decent and profitable campaign but possibly significantly increasing my traffic

What should I do...?

Some of you probably think I'm being anal about this and I should just go ahead and test but I've had bad experiences with the CN and would really appreciate some advice if anyone has the relevant experience.



Thanks
 


I agree with LotsOfZeros. Don't touch it. If anything, try the new campaign in a new account
 
It really sucks to say something like this and I mean it REALLY sucks to say that you better keep your hands off that thing.

Campaigns with G are worse than porcelain these days.
 
dont touch it...everyone is right...not worth fuckin with something that is working...if it starts going down then you can try something.
 
next time on new campaigns you may want to experiment with dynamic keyword insertion {keyword} on the url to track which keywords of the adgroup are used. (It works on content network too!) Find out which keyword of the adgroup is actually being used.

btw, I read it's the not the "first" 50 (as in alphabetical order) but the "top" or "best" 50 that google uses from the adgroup.
 
Ffperson said:
next time on new campaigns you may want to experiment with dynamic keyword insertion {keyword} on the url to track which keywords of the adgroup are used. (It works on content network too!) Find out which keyword of the adgroup is actually being used.
Click to expand...

Not quite -- they will populate the keyword with an arbitrary selection of keyword from the adgroup. You won't know the keyword in the adgroup that triggered your ad showing on the content page it appeared on.


Ffperson said:
btw, I read it's the not the "first" 50 (as in alphabetical order) but the "top" or "best" 50 that google uses from the adgroup.
Click to expand...

Interesting. 'top' in what sense? Search volume? Bid price?

And how do you know?
 
marfarma said:
Not quite -- they will populate the keyword with an arbitrary selection of keyword from the adgroup. You won't know the keyword in the adgroup that triggered your ad showing on the content page it appeared on.



Interesting. 'top' in what sense? Search volume? Bid price?

And how do you know?
Click to expand...

arbitary? there must be some selection criteria in their code. not saying their selection criteria is right or even truthfully revealed to us though. i've seen them sometimes show "widgets" and "widget accessories" in an adgroup with those keywords, so there is a selection criteria.
just another reason to keep those adgroups tight as possible... less keywords the better in each adgroup.

think I saw a thread here where someone got the question escalted from cs to the actual engineering team. don't remember if the word was top or best, but whatever it is, it's still black box to us. Basically the CS was saying the system wasn't retarded and just picking the first 50 kw's in adgroup in alphabetical order.

anyways everybody should know the basic stuff,
1. keep search and content seperate,
2. no more than 50 kws/adgroup,
3. less kws is probably better,
4. broad, phrase, exact match doesn't matter so just use 1 of those. (I use broad)
5. pray.
 
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