Hey everyone I have questions hopefully you can answer.
I am developing a site that will generate revenue from CPA offers and Adsense, and most of the revenue will be from recurring traffic each month. In reading tons of threads it seems that the formula everyone is using for CTR is based off of impressions and not unique visitors.
Part 1 Q: Why are people using a formula that includes past visitors? Wouldn't that person be less likely to click on adsense for a second time?
Part 2 Q: If a main part of the marketing strategy is to get digged or stumbled upon, what is the conversion of those onlookers to clicking on adsense or signing up for a CPA? I would reason that it is pretty low since the person is there to scout the site and not click on ads.
Thank you for your time.
I am developing a site that will generate revenue from CPA offers and Adsense, and most of the revenue will be from recurring traffic each month. In reading tons of threads it seems that the formula everyone is using for CTR is based off of impressions and not unique visitors.
Part 1 Q: Why are people using a formula that includes past visitors? Wouldn't that person be less likely to click on adsense for a second time?
Part 2 Q: If a main part of the marketing strategy is to get digged or stumbled upon, what is the conversion of those onlookers to clicking on adsense or signing up for a CPA? I would reason that it is pretty low since the person is there to scout the site and not click on ads.
Thank you for your time.