conversion tracking for yahoo and microsoft ppc

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I used this script in the beginning just to get some additional tracking in place. I never bothered to implement the conversion tracking, but the script works just fine to track keywords.

This is how I implemented this script:

Take the PHP code and paste it into a new file named: tracking.php

Create a new MySQL database named tracking, and import the SQL code to create the tables.

Create a new PHP file named offer.php and paste the following into it:

PHP: 
<?php

include('tracking.php');

header( 'Location: http://www.yoursite.com/landingpage.html' ) ;

?>
In your PPC ads, use the following url:

Google:
HTML: 
http://www.yoursite.com/offer.php?s=ggl&qs={keyword}&k={keyword}&n=1
Yahoo:
HTML: 
 http://www.yoursite.com/offer.php?s=ysm&n=1
MSN:
HTML: 
 http://www.yoursite.com/offer.php?k={Keyword}&s=msn&qs={QueryString}&mt={MatchType}&oii={OrderItemId}&ai={AdId}&n=1

I used the redirect method in offer.php so I could test other offers without having to change the URLs in my PPC ads. I also plan to use this code to split test my landing pages in the very near future.
 
easier way to track

although I have a question in about some inconsitencies with it, by far the easiest way to track your conversions is to send your affiliate manager you adcenter and ysm tracking pixel and have them put it on the offer conversion. this will show your conversion count right in your pcc stats in adcenter and ysm.
 
jrumpf said:
although I have a question in about some inconsitencies with it, by far the easiest way to track your conversions is to send your affiliate manager you adcenter and ysm tracking pixel and have them put it on the offer conversion. this will show your conversion count right in your pcc stats in adcenter and ysm.
Click to expand...

Do all networks and offers do this? I don't do a lot of volume, but I have a couple campaigns that I am getting like 50 leads a week from, and hopefully about to open up a few more in the same range. Any chance a network would do that for a little guy like me?
 
eric281 said:
Do all networks and offers do this? I don't do a lot of volume, but I have a couple campaigns that I am getting like 50 leads a week from, and hopefully about to open up a few more in the same range. Any chance a network would do that for a little guy like me?
Click to expand...

Yes, they will do it for anyone. Implementing conversion tracking on your 50 leads per week could easily turn that into 50 leads per day with some optimization. Some networks like Copeac are now offering their affiliates the ability to upload their own pixels via their website.
 
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