conversion tracking

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bitsdawg

WF Senior Citizen
Mar 27, 2007
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I have been searching threads, but I still don't understand something.

My main affiliate program allows conversion scripts from the big ppc engines. But I'd like to diversify, and want to try another program.

Can you give me an idea how to track when the program does not allow the conversion script? Do you use a different url tracking code for each keyword? That certainly looks like a lot of work, but worth it for a serious campaign.

Is there software that makes it simpler?

Help.
 


There are a lot of ways to answer your question. Here are a couple:

Method 1:

1. User comes to your site. You set a cookie storing pertinent information like keyword, session id, etc.
2. User goes to advertiser site, performs desired action, fires pixel.
3. Depending your setup, that fired pixel looks for the cookie or session so you can update your conversion.

Method 2
1. User comes to your site. You store information like keyword, ip, etc in a database.
2. Pass the database insert id in your url sub id.
3. Cross reference conversion sub ids with the visitor ids in your database.

Of course this is over simplified, but you get the idea.
 
There are a lot of ways to answer your question. Here are a couple:

Method 1:

1. User comes to your site. You set a cookie storing pertinent information like keyword, session id, etc.
2. User goes to advertiser site, performs desired action, fires pixel.
3. Depending your setup, that fired pixel looks for the cookie or session so you can update your conversion.

Method 2
1. User comes to your site. You store information like keyword, ip, etc in a database.
2. Pass the database insert id in your url sub id.
3. Cross reference conversion sub ids with the visitor ids in your database.

Of course this is over simplified, but you get the idea.


AKA hire a programmer. pay him $200
 
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