Convert2Media - No More Email Submits For Now On
- Thread starter CygnusX
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Yeah the BS with email subs is getting pretty retarded. I have a 25% conversion rate, then the next day it drops to 5%. I don't understand why this scrubbing/shaving has to go on. Why don't advertisers just have a lower payout to start out with.
That way, at least we can understand if a campaign is profitable, and try to work from there, instead of having to calculate what the scrub rate is going to be the next day .
Oh yea, and props to Ruck for putting a stop to this BS.
Just wondering from an affiliate perspective, is this the end of the road for zip/email submit model, or will there be something to replace it?
That way, at least we can understand if a campaign is profitable, and try to work from there, instead of having to calculate what the scrub rate is going to be the next day .
Oh yea, and props to Ruck for putting a stop to this BS.
Just wondering from an affiliate perspective, is this the end of the road for zip/email submit model, or will there be something to replace it?
I dont think it is the end of the road for email/zip submits really. I've worked with many networks over the years and it just really differs. When I had a survey site back in 07 I worked with Azoogle and MAxbounty quite a bit with short forms and email submits and both companies were awesome. I didnt have a single issue the whole year with either of them.
However in our case, we were pulling from 2 large sources of email submits and I'm not here to make a war, I rather just end our relationship and move on but the level of customer service to our network was horrible and along with affiliates informing of scrubs, we just dont want to deal with it anymore.
The source is not to blame entirely really either. Polls, Facebook, social media, traffic sources of that nature can be really bad quality to an advertiser also. I know and understand that but we dont get any communication whatsoever on our quality from our sources so what to do?
I would imagine they dont even know the advertisers are doing it either.
We had some great email submit publishers too. We ran email cosmetics offers without a hitch for months. Sucks really, but that is one vertical we just assume stay out for now on.
Other than email submits we have only had 1 quality issue (incentive pub) in the last 4 months so a change was needed.
However in our case, we were pulling from 2 large sources of email submits and I'm not here to make a war, I rather just end our relationship and move on but the level of customer service to our network was horrible and along with affiliates informing of scrubs, we just dont want to deal with it anymore.
The source is not to blame entirely really either. Polls, Facebook, social media, traffic sources of that nature can be really bad quality to an advertiser also. I know and understand that but we dont get any communication whatsoever on our quality from our sources so what to do?
I would imagine they dont even know the advertisers are doing it either.
We had some great email submit publishers too. We ran email cosmetics offers without a hitch for months. Sucks really, but that is one vertical we just assume stay out for now on.
Other than email submits we have only had 1 quality issue (incentive pub) in the last 4 months so a change was needed.
hydra took down all YTB offers a few weeks ago... haven't seen em back. I never really got into submits though.
The thing with email/zip submits is they are what they are.
If someone is paying $10 then fair enough quality has got to be important, but most email and zip submits get into the whole reg path and a good advertiser running them should more than cover the cost.
We did the same thing over here in the UK with competition entries where rates went up and down like a strippers dress, the exchange rate of dollar to pound went into orbit and for a few cents here and there it just wasn't worth us promoting them any more and our efforts were better served doing other things.
Just because it's performance based marketing as a network you don't HAVE to take every offer/vertical/type that comes your way and I am sure Ruck and the C2M guys will do just fine without the headaches.
If someone is paying $10 then fair enough quality has got to be important, but most email and zip submits get into the whole reg path and a good advertiser running them should more than cover the cost.
We did the same thing over here in the UK with competition entries where rates went up and down like a strippers dress, the exchange rate of dollar to pound went into orbit and for a few cents here and there it just wasn't worth us promoting them any more and our efforts were better served doing other things.
Just because it's performance based marketing as a network you don't HAVE to take every offer/vertical/type that comes your way and I am sure Ruck and the C2M guys will do just fine without the headaches.
I have to admit I really like running e-mail submits, but I totally understand why c2m would wanna get rid of them. imo they're fun to run if you find the right ones.
I firmly believe it is the merchant's fault for structuring their program in this manner. My job as an affiliate is to get the user to input their email address. IMO, as long as the email is valid, then the traffic is good. They need to stop making shitty offers, or restructure their programs to pay for the actions they really want.
It's not that simple. A LARGE percentage of affiliates running zip submits are generating leads in a "black hat" sort of way that leads to low lead quality. Such as promising things that just aren't true. i.e. "enter your zip code on the next page to print grocery coupons" when it leads the user to quality health where you can't print grocery coupons. Leads like this are practically worthless to the advertiser, and most aren't sophisticated enough to track their ROI on a per-publisher/sub-id basis, so they just scrub everyone across the board and everyone suffers.
Hey I think they can scrub just some affiliates. Like some Neverblue's offers that scrub certain affiliate (they can track publisher id)
Not the right thread to ask in imo. It's a negative on submits - but check affspy.com
I think that it's time to move forward to creating a new generation of zip & email submits that are controlled by the networks, where they are the advertiser instead of the big email submit brokers like ValueClick (Web Clients & Hi Speed) and The Useful.
If networks developed their own email submit offers, on their own domains, where they control the path, then there would be much more transparency (not the Pepperjam kind). That way we could easily track things down to the publisher level, so that the majority aren't punished for the few pubs that are sending bad/incentive/fraud traffic to these offers.
Also, I think conversion rates would be higher across the board because you wouldn't be running the 500th iteration of HotGiftZone, it would be a new, fresh property. I know that C2M is interested in doing this, and I think it's something that's on the table with us too, for sometime this year hopefully.
If networks developed their own email submit offers, on their own domains, where they control the path, then there would be much more transparency (not the Pepperjam kind). That way we could easily track things down to the publisher level, so that the majority aren't punished for the few pubs that are sending bad/incentive/fraud traffic to these offers.
Also, I think conversion rates would be higher across the board because you wouldn't be running the 500th iteration of HotGiftZone, it would be a new, fresh property. I know that C2M is interested in doing this, and I think it's something that's on the table with us too, for sometime this year hopefully.
honestly, emails and zips haven't changed for quite a while now and if the larger affiliate networks haven't already made their own emails/zips then the problem is theirs.
networks continually bitch about poor relationships with merchants but very few have applied Business Principles 101 and actually done something about it. ie make your own.
I applaud Ruck for his stance, but unless he makes/sources his own email/zip offers then its only a half measure.
networks continually bitch about poor relationships with merchants but very few have applied Business Principles 101 and actually done something about it. ie make your own.
I applaud Ruck for his stance, but unless he makes/sources his own email/zip offers then its only a half measure.
Does anyone have any recommendations for networks that have good email/zip subs that they've run with low scrub rates?
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