So I started my first CPA campaign with a network but have yet to make it profitable. What is the best way to convince a visitor of my page to fill out a form on the landing page that I'm linking to? I've tested 2 different landing pages and one definitely outperforms the other but still not enough. I sent 146 clicks to my page, out of that 59 clicked to the landing page and 10 went on to fill the form. What is the best move from here to make this campaign profitable?
CPA Questions
- Thread starter quidproquo
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Your best move? You need more data. Send more traffic and figure out what the real statistics are on your pages. What you have could be purely coincidence.
Its going to be really hard for anyone to give you advise with out seeing your pages or at least knowing whats being asked on your forms. The longer the forms the lower the conversions. Whats the purpose of your form? Coreg? Are you selling leads? Or are you just talking about the visitor completing the affiliate offer? From your data your numbers don't seem bad at all you have 7% of your visitors completing your form.
And remember when your split testing your pages to keep your changes to a minimum (like one change per page) or you wont know whats causing different conversions. Run more traffic and get a better idea what your conversion numbers really are.
Its going to be really hard for anyone to give you advise with out seeing your pages or at least knowing whats being asked on your forms. The longer the forms the lower the conversions. Whats the purpose of your form? Coreg? Are you selling leads? Or are you just talking about the visitor completing the affiliate offer? From your data your numbers don't seem bad at all you have 7% of your visitors completing your form.
And remember when your split testing your pages to keep your changes to a minimum (like one change per page) or you wont know whats causing different conversions. Run more traffic and get a better idea what your conversion numbers really are.
if one really outperforms the other try to tweak it more in the same direction. I mean, what's the difference between the two landing pages? Can you do something more to emphasize what you have already done?
On the other side you can work on your keywords ( assuming you're doing PPC ), try to pause those that are not converting, but in order to do so you need a lot of data to analyze, not just 150 clicks ( unless you have only few keywords )
On the other side you can work on your keywords ( assuming you're doing PPC ), try to pause those that are not converting, but in order to do so you need a lot of data to analyze, not just 150 clicks ( unless you have only few keywords )
The form is asking for name, address, phone, email, zip, and state. The offer is in the work from home niche. On my landing page I've included testimonials but no other copy, should I try and be more persuasive to get more form submits? I don't want to seem desperate, it would be best for the user to think I'm doing them a favor by telling them about this opportunity. I will send more traffic to my offer, thanks for the suggestions so far.
how much are your clicks costing? and what's the CPA on the offer? with those two numbers and your traffic, you can calculate what needs to happen (increase ctr/increase conversions/lower cpc)
My average cpc is .32, the offer is paying $2.95 per lead. My ad position right now is averaging 4.43. With a lower cpc, I could actually see some profit from this campaign. Thanks for the help.
Is there another offer you can switch to or have on the same page? if it is going to a work at home bizop type offer then maybe try a pay bizop offer for a bit and see if anyone bites. with a 45-60 buck payout you might be able to swing a better roi possibly if you can sell them. Your conversion rate won't be 7% but you might make more, who knows.
also, have you tried asking for a bump on the payout of the offer? A simple question can often have a great impact on your numbers.
also, have you tried asking for a bump on the payout of the offer? A simple question can often have a great impact on your numbers.
I might try the bizop offer, the only issue I have with it is that if I'm having trouble getting form submits, how successful will I be trying to sell a product? I guess it all depends on how hungry the visitors are to make money. I don't know if asking for a pay increase on the offer would work, I'm new to the network and haven't made a lot of sales just yet. I appreciate the feedback.
Total noob here, so forgive my inquisitiveness:
> My average cpc is .32, the offer is paying $2.95 per lead
Are PPC margins really that slim that the OP should try to optimise this offer?
If he's already done the keyword research and .32 is as low as it is basically going
to go, then shouldn't he just forget the offer? Doesn't the cpc reveal that those
keywords being used to promote offers with a larger payout?
Suppose he does subsequently find keywords at .20 cpc which still convert at 7%.
The profit 'ratio' would still only be 2.95/.20*7% = 1.0325.
Wouldn't that margin still be classed as a failing campaign?
You'd have to be pretty desperate to spend 1000$ just to make 32$?
Thanks for any comments on these thoughts.
> My average cpc is .32, the offer is paying $2.95 per lead
Are PPC margins really that slim that the OP should try to optimise this offer?
If he's already done the keyword research and .32 is as low as it is basically going
to go, then shouldn't he just forget the offer? Doesn't the cpc reveal that those
keywords being used to promote offers with a larger payout?
Suppose he does subsequently find keywords at .20 cpc which still convert at 7%.
The profit 'ratio' would still only be 2.95/.20*7% = 1.0325.
Wouldn't that margin still be classed as a failing campaign?
You'd have to be pretty desperate to spend 1000$ just to make 32$?
Thanks for any comments on these thoughts.
low budget submits seem like a sheer law of large numbers game to me.
when you look at it like that it seems rough but when you start getting into larger numbers of the same thing then the profit is worth it as long as you can pay off the cost.
But I also agree with you and this is why I don't get into submit campaigns as I can't afford to make it worthwhile.
when you look at it like that it seems rough but when you start getting into larger numbers of the same thing then the profit is worth it as long as you can pay off the cost.
But I also agree with you and this is why I don't get into submit campaigns as I can't afford to make it worthwhile.